Hospitality Mastery Leverage Benson Mills' position as the largest US table linen manufacturer with a dedicated Design Office and Manhattan showroom to win large hospitality and event accounts by offering customized linens, rapid prototyping, and private label options.

Wholesale Scale Advantage There is growth potential in wholesale and B2B partnerships with hotels, banquet venues, wedding planners, and premium retailers who value US manufactured linens and a broad product line.

Digital Commerce Enablement The current tech stack including AWS, Showit, Joomla and Adobe Creative Suite provides a foundation to build a modern B2B portal, digital catalogs, and order customization for wholesale customers.

Design Driven Differentiation With an in house Design Office and the broad linen collection, Benson Mills can create exclusive patterns, private label options, and collaborative designs for hotels, event planners, and interior designers to help retailers differentiate.

Partnerships & Positioning As a family owned US manufacturer with NYC roots, the company can emphasize craftsmanship and agility to build partnerships with wedding planners, hospitality groups, and boutique retailers, expanding market reach beyond traditional players.