Insights

Growing Culinary Presence Sur La Table's expansion into specialized digital platforms such as the launch of Coffee Foundry presents significant cross-selling opportunities. Business development teams can leverage this to introduce complementary coffee brewing products to existing cookware customers, boosting basket size and customer lifetime value.

Strategic Acquisitions The recent acquisition of Seattle Coffee Gear indicates a strategic move towards growing its specialty kitchen and beverage offerings. Sales teams can target this segment with tailored premium kitchen electrics, exclusive cookware, and coffee accessories to deepen product penetration.

Partnership Collaborations The partnership with Holland America for cooking classes highlights opportunities for co-branded marketing campaigns and exclusive product bundles, enhancing customer engagement and driving in-store and online sales through experiential promotions.

Market Realignment While Sur La Table has shuttered some of its retail locations, its focus on digital and experiential channels offers a pivot for sales initiatives centered around online product offerings, virtual classes, and subscription services, appealing to modern consumers seeking convenience.

Customer Engagement Channels With a large customer base and a premium-quality product focus, there are opportunities to develop loyalty programs, targeted promotions, and personalized marketing strategies that capitalize on the company's community-driven brand positioning for increased repeat sales.

Sur La Table Tech Stack

Sur La Table uses 8 technology products and services including AppNexus, Impact, MongoDB, and more. Explore Sur La Table's tech stack below.

  • AppNexus
    Advertising
  • Impact
    Affiliate Advertising Networks
  • MongoDB
    Database
  • Modernizr
    Javascript Libraries
  • AfterPay
    Payment Processing
  • Bloomreach Discovery
    Search Engines
  • X-XSS-Protection
    Security
  • Tealium
    Tag Management

Media & News

Sur La Table's Email Address Formats

Sur La Table uses at least 1 format(s):
Sur La Table Email FormatsExamplePercentage
First.Last@surlatable.comJohn.Doe@surlatable.com
92%
FLast@surlatable.comJDoe@surlatable.com
4%
First-L@surlatable.comJohn-D@surlatable.com
2%
FirstLa@surlatable.comJohnDo@surlatable.com
2%

Frequently Asked Questions

Where is Sur La Table's headquarters located?

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Sur La Table's main headquarters is located at 6100 4th Avenue South Suite 500 Seattle, Washington 98108 United States. The company has employees across 6 continents, including North AmericaAsiaSouth America.

What is Sur La Table's phone number?

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You can contact Sur La Table's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sur La Table's official website and social media links?

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Sur La Table's official website is surlatable.com and has social profiles on LinkedIn.

What is Sur La Table's NAICS code?

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Sur La Table's NAICS code is 44-45 - Retail Trade.

How many employees does Sur La Table have currently?

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As of February 2026, Sur La Table has approximately 1.5K employees across 6 continents, including North AmericaAsiaSouth America. Key team members include Vp Creative And Operations: B. R. B.Senior Vice President Merchandising | Buying, Product Development & Visual: A. B.Senior Director, Retail & Culinary Stores: L. C.. Explore Sur La Table's employee directory with LeadIQ.

What industry does Sur La Table belong to?

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Sur La Table operates in the Retail industry.

What technology does Sur La Table use?

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Sur La Table's tech stack includes AppNexusImpactMongoDBModernizrAfterPayBloomreach DiscoveryX-XSS-ProtectionTealium.

What is Sur La Table's email format?

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Sur La Table's email format typically follows the pattern of First.Last@surlatable.com. Find more Sur La Table email formats with LeadIQ.

When was Sur La Table founded?

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Sur La Table was founded in 1972.

Sur La Table

RetailWashington, United States1001-5000 Employees

Sur La Table was founded in Seattle in 1972 by Shirley Collins, a woman with a passion for food and a fondness for community. Living in Seattle, she fell in love with Pike Place Market with its inspiring blend of products, artisans, and farmers. To her, it was a special gathering place for food lovers and culinary visionaries alike. 

When Shirley opened her first store in Pike Place Market, she was determined to assemble the best selection of cookware, gadgets, linens and books—even importing exclusive specialty items from France,  her favorite culinary destination. Using the market as her inspiration, she thoughtfully filled her store with cooking tools that would bring people together in the kitchen and around the table. This sense of connection and love of French cuisine inspired the name Sur La Table, which simply means “on the table.”

Since then we’ve grown to 56 stores across America, with the largest avocational cooking program in the U.S. But some things haven’t changed: We’re still the place for an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table. We’re still passionate about cooking and entertaining, eager to share all we know.

Whether the job entails interacting with our customers on a daily basis or providing the vital behind-the-scenes support, we’re all here for the same reason – to create happiness through cooking and sharing good food.

Section iconCompany Overview

Headquarters
6100 4th Avenue South Suite 500 Seattle, Washington 98108 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Sur La Table's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Sur La Table's revenue is estimated to be in the range of $500M$1B

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