Insights

Expansion Ready Sur La Table is actively expanding its footprint with new store openings and a recent return to the California market, indicating growing physical presence potential for in-store partnerships, co-branded events, and regional promotions.

New Market Services The launch of Coffee Foundry and a peer-to-peer marketplace (Second Servings) suggests appetite for new product categories and online platforms, presenting opportunities for exclusive collaborations, limited-edition lines, and cross-channel selling.

Premium Kitchen With an emphasis on exclusive, premium-quality kitchen goods and hands-on culinary classes, there is potential to sell exclusive bundles, subscription-style offerings, and event-driven packages to culinary enthusiasts and institutions.

Tech & Engagement A tech stack including Google Ads, Microsoft Advertising, CRM-like tools, and security training indicates readiness for targeted marketing partnerships, affiliate programs, and data-driven sales initiatives.

Financial Scale Revenue in the half-to-mid billion range and a mid-sized employee base position Sur La Table as a strategic partner for higher-volume wholesale, private-label deals, and national promotions with measurable ROI.

Similar companies to Sur La Table

Sur La Table Tech Stack

Sur La Table uses 8 technology products and services including Google Ads, Microsoft Advertising, Docker, and more. Explore Sur La Table's tech stack below.

Media & News

Sur La Table's Email Address Formats

Sur La Table uses at least 4 email formats:
Sur La Table Email FormatsExamplePercentage
First.Last@surlatable.comJohn.Doe@surlatable.com
92%
FLast@surlatable.comJDoe@surlatable.com
4%
First-L@surlatable.comJohn-D@surlatable.com
2%
FirstLa@surlatable.comJohnDo@surlatable.com
2%

Frequently Asked Questions

What is Sur La Table's phone number?

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You can contact Sur La Table's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sur La Table's official website and social media links?

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Sur La Table's official website is surlatable.com and has social profiles on LinkedIn.

How much revenue does Sur La Table generate?

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As of October 2026, Sur La Table's annual revenue is estimated to be $500M - $1B.

What is Sur La Table's NAICS code?

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Sur La Table's NAICS code is 44-45 - Retail Trade.

How many employees does Sur La Table have currently?

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As of October 2026, Sur La Table has approximately 1.5K employees across 5 continents, including North America, Asia and Europe. Key team members include Vp Creative And Operations: B. R. B., Gérant: D. D. and Senior Director, Retail & Culinary Stores: L. C. Explore Sur La Table's employee directory with LeadIQ.

What industry does Sur La Table belong to?

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Sur La Table operates in the Retail industry.

What technology does Sur La Table use?

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Sur La Table's tech stack includes Google Ads, Microsoft Advertising, Docker, Microsoft 365, Heap, PayPal, Smartsheet and KnowBe4.

What is Sur La Table's email format?

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Sur La Table's email format typically follows the pattern of First.Last@surlatable.com. Find more Sur La Table email formats with LeadIQ.

When was Sur La Table founded?

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Sur La Table was founded in 1972.
Sur La Table logo

Sur La Table

RetailWashington, United States1001-5000 Employees

Sur La Table is a Seattle-based retail company that specializes in cookware, kitchen electrics, bakeware, and related goods, offering exclusive and premium-quality items for the kitchen and table. Founded in 1972 by Shirley Collins, the business began as a Pike Place Market store driven by a passion for food, community, and a desire to curate a selection for home cooks. Named for a French phrase meaning on the table, the brand reflects a focus on cooking and entertaining.

Since its beginnings, the company has expanded to 56 stores across the United States and operates what it describes as the largest avocational cooking program in the country. In March 2025, Sur La Table announced the acquisition of Seattle Coffee Gear, broadening its footprint in the specialty retail of coffee equipment. Additionally, it offers cooking classes and has partnered with Holland America Group to provide classes at Sur La Table locations nationwide.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
1001-5000

Section iconFunding & Financials

  • $500M - $1B

    Sur La Table's revenue is estimated to be in the range of $500M - $1B

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