Insights

Market Presence Growth Sur La Table has expanded to 56 stores across the United States, indicating a broad retail footprint and opportunities to promote in-store experiences, exclusive product launches, or loyalty programs to enhance customer engagement and drive sales.

E-commerce Expansion The recent launch of 'Coffee Foundry', a consumer coffee brewing site, demonstrates a strategic pivot towards direct-to-consumer online sales channels, suggesting potential for cross-selling kitchen and beverage equipment through targeted digital marketing campaigns.

Strategic Acquisitions Acquiring Seattle Coffee Gear signals an interest in expanding product categories and capabilities, presenting a chance to leverage this growth for bundling offers, bundled marketing campaigns, or expanding into new culinary niche markets.

Leadership Investments The appointment of Dan Goldman as president, with experience in brand strategy, indicates an ongoing focus on strengthening brand positioning and customer loyalty, opening doors for targeted branding initiatives, exclusive product collaborations, or personalized marketing efforts.

Corporate Resilience Despite recent store closures and economic challenges, Sur La Table continues to maintain a significant revenue base, presenting opportunities to develop premium product lines or innovative cookware solutions aimed at affluent consumers seeking quality kitchenware.

sur La Table Tech Stack

sur La Table uses 8 technology products and services including AppNexus, Hotjar, WordPress, and more. Explore sur La Table's tech stack below.

  • AppNexus
    Advertising
  • Hotjar
    Analytics
  • WordPress
    Content Management System
  • Salesforce
    Customer Relationship Management
  • Google Fonts API
    Font Scripts
  • Heap
    Mobile Analytics
  • Smartsheet
    Project Management
  • TestRail
    Testing And Qa

Media & News

sur La Table's Email Address Formats

sur La Table uses at least 1 format(s):
sur La Table Email FormatsExamplePercentage
First.Last@surlatable.comJohn.Doe@surlatable.com
92%
FLast@surlatable.comJDoe@surlatable.com
4%
First-L@surlatable.comJohn-D@surlatable.com
2%
FirstLa@surlatable.comJohnDo@surlatable.com
2%

Frequently Asked Questions

Where is sur La Table's headquarters located?

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sur La Table's main headquarters is located at 6100 4th Ave South, Suite 500 Seattle, WA 98108, US. The company has employees across 6 continents, including North AmericaAsiaSouth America.

What is sur La Table's phone number?

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You can contact sur La Table's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is sur La Table's official website and social media links?

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sur La Table's official website is surlatable.com and has social profiles on LinkedIn.

What is sur La Table's NAICS code?

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sur La Table's NAICS code is 44-45 - Retail Trade.

How many employees does sur La Table have currently?

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As of October 2025, sur La Table has approximately 1.5K employees across 6 continents, including North AmericaAsiaSouth America. Key team members include Vp Creative And Operations: B. R. B.Senior Vice President Merchandising, Brand & Creative: A. B.Senior Director, Retail & Culinary Stores: L. C.. Explore sur La Table's employee directory with LeadIQ.

What industry does sur La Table belong to?

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sur La Table operates in the Retail industry.

What technology does sur La Table use?

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sur La Table's tech stack includes AppNexusHotjarWordPressSalesforceGoogle Fonts APIHeapSmartsheetTestRail.

What is sur La Table's email format?

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sur La Table's email format typically follows the pattern of First.Last@surlatable.com. Find more sur La Table email formats with LeadIQ.

When was sur La Table founded?

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sur La Table was founded in 1972.
sur La Table

sur La Table

RetailUnited States1001-5000 Employees

Sur La Table was founded in Seattle in 1972 by Shirley Collins, a woman with a passion for food and a fondness for community. Living in Seattle, she fell in love with Pike Place Market with its inspiring blend of products, artisans, and farmers. To her, it was a special gathering place for food lovers and culinary visionaries alike. 

When Shirley opened her first store in Pike Place Market, she was determined to assemble the best selection of cookware, gadgets, linens and books—even importing exclusive specialty items from France,  her favorite culinary destination. Using the market as her inspiration, she thoughtfully filled her store with cooking tools that would bring people together in the kitchen and around the table. This sense of connection and love of French cuisine inspired the name Sur La Table, which simply means “on the table.”

Since then we’ve grown to 56 stores across America, with the largest avocational cooking program in the U.S. But some things haven’t changed: We’re still the place for an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table. We’re still passionate about cooking and entertaining, eager to share all we know.

Whether the job entails interacting with our customers on a daily basis or providing the vital behind-the-scenes support, we’re all here for the same reason – to create happiness through cooking and sharing good food.

Section iconCompany Overview

Headquarters
6100 4th Ave South, Suite 500 Seattle, WA 98108, US
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    sur La Table's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    sur La Table's revenue is estimated to be in the range of $500M$1B

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