Global Expansion Opportunities Bentley has rapidly expanded worldwide and is represented in more than 80 countries. This international presence indicates potential opportunities for further market penetration and growth in regions where the company is not yet established.

Unique Product Portfolio Bentley is the only company offering a covered balloon expandable stent in a wide size range. This unique offering provides a competitive edge and opens doors for specialized sales strategies targeting cardiologists, vascular surgeons, and interventional radiologists.

Diversified Product Line With seven top-line products, including those for coronary, peripheral, aortic, and venous treatments, Bentley's diversified product line presents cross-selling and upselling opportunities to cater to different medical needs and preferences.

Tech-Enabled Sales Approach Utilizing technologies like JavaScript and Adobe Creative Suite, Bentley demonstrates a tech-savvy approach. Leveraging these tools can enhance customer engagement, streamline sales processes, and potentially attract tech-oriented clients in the medical industry.

Strategic Partnerships and Acquisitions Recent partnerships with companies like Google and acquisitions of geospatial technology businesses present avenues for collaboration and innovation. Leveraging these relationships can lead to joint sales opportunities and access to new technologies in the evolving medical equipment market.