Recent Expansions Maserati has been actively investing in expanding its facilities, with recent investments in a new 4,000-square-meter facility at its Modena headquarters. This expansion signals growth opportunities and potential demand for Maserati vehicles.

Strategic Partnerships Through partnerships with luxury brands like Rolex, Italian furniture house Giorgetti Group, and involvement in events like the Milan Design Week, Maserati has extended its reach to affluent audiences. Leveraging these relationships could lead to upscale sales prospects.

Financial Investment Securing investments such as the $1.5 billion funding from Stellantis for electrification strategy and continual financial backing indicates a strong financial position for Maserati. This financial stability provides a favorable environment for potential buyers looking for reliable investments.

Tech Integration With a tech stack that includes Microsoft Advertising, Google Analytics, and LinkedIn, Maserati demonstrates a commitment to leveraging technology for marketing and customer engagement. By harnessing these tech tools effectively, Maserati can enhance its sales and customer reach.

Market Presence Participation in prestigious events like the Monte-Carlo Masters and collaborations with renowned institutions like the Politecnico di Milano showcase Maserati's brand visibility. Exploiting this market presence can open doors to engaging with high-profile clientele and expanding sales channels.