High-End EV Launches Maserati has recently launched the world's fastest EV convertible, showcasing innovation and luxury. This presents a sales opportunity to target environmentally-conscious luxury car buyers seeking high-performance electric vehicles.

Partnership Expansion Maserati has partnered with Al Tayer Motors LLC for the launch of the 2024 GranTurismo. Leveraging this partnership, sales representatives can explore collaboration opportunities with auto dealerships in new markets to drive sales and expand the brand's presence.

Limited Edition MC20 The introduction of the exclusive MC20 'Notte' edition demonstrates Maserati's appeal to collectors and enthusiasts. Sales teams can leverage the exclusivity of limited editions to target high-net-worth individuals looking for unique automotive experiences.

Executive Appointment Impact With Kelly MacDonald appointed as the CEO of Maserati North America, sales professionals can capitalize on her leadership to establish new relationships and secure partnerships with key stakeholders in the region, driving sales growth and market expansion.

Increased Brand Recognition Receiving recognition as a first-team All-American and Tewaaraton Award finalist contributes to Maserati's brand prestige. Sales professionals can capitalize on this recognition to target sports enthusiasts and affluent individuals looking to align with a brand associated with excellence and achievement.