Electric Vehicle Expansion Maserati has recently launched its first fully electric lineup, including the flagship GranTurismo Folgore, indicating a strategic shift towards electrification. This presents opportunities for suppliers of EV components, charging infrastructure, and sustainable automotive solutions.

Luxury Market Penetration With a presence in high-end markets like India and participation in global auto shows, Maserati is targeting affluent consumers seeking exclusivity and bespoke vehicles. Sales opportunities exist in luxury customization, premium accessory partnerships, and personalized financing services.

Innovative Digital Initiatives Maserati integrates advanced technologies such as blockchain and dynamic media in its marketing stack, signaling openness to digital and high-tech partnership opportunities, including virtual showrooms, digital authenticity solutions, and targeted online advertising.

Heritage and Collector Engagement Participation in collector-focused events like Milano AutoClassica and the launch of special editions like the Grecale Tributo Il Bruciato suggest a strong network within the automotive collector community, opening sales avenues for limited-edition models, restoration services, and collector accessories.

Growing Global Presence Recent vehicle launches in diverse markets, along with active participation in international auto events, indicate Maserati's expansion strategy. There are opportunities to support their global marketing, distribution, and after-sales services, especially in emerging luxury markets.