Crisis Readiness Berg & Associates positions itself around crisis communications and trust-building, suggesting a sales opportunity to offer scalable crisis planning, training, and retainer support as clients face ongoing reputational risks in a distrusting environment.

PR Leadership The addition of veteran PR executive Brian S. Terrett indicates leadership strength and credibility; leverage this to propose strategic advisory engagements, executive coaching for communications, and high-level media relations programs.

Nimble Firm With a lean team (2-10 employees), there is likely a need for outsourcing or strategic partnerships to scale client work; propose extended PR and crisis management services, white-label collaborations, or project-based support.

Tech Stack Current tools (iCIMS, WordPress, Mailchimp, Microsoft 365, analytics platforms) show digital and outreach capabilities; offer integrated solutions such as advanced analytics, automation, content distribution, and CRM-aligned campaigns to drive results.

Mid-Market Focus Reported revenue suggests mid-market capacity; target growth-oriented companies in need of PR, crisis readiness, and trust-building programs, emphasizing measurable impact and scalable PR retainers.