Expanding Client Base Berkeley Payments has recently partnered with prominent financial institutions like EQ Bank and Avon, indicating a strategic focus on expanding its client portfolio in banking and retail sectors. This suggests opportunities to offer complementary solutions that enhance its white-label payment services and boost customer acquisition efforts.

Recent Market Launches The launch of prepaid cards in Canada in collaboration with EQ Bank demonstrates Berkeley's ability to rapidly deploy new products in emerging markets. Sales conversations could focus on supporting further geographical expansion or innovative card-based solutions tailored to regional market needs.

Technological Sophistication Utilizing a modern tech stack like Microsoft Azure, HashiCorp Vault, and .NET positions Berkeley as a highly secure and scalable platform. This focus on advanced technology is an opportunity to introduce security, compliance, and cloud integration solutions to improve platform performance and regulatory adherence.

Growth Potential With a revenue range of $10M-$25M and a focused client base of over 500 organizations, Berkeley presents a significant growth opportunity. There is potential to upsell or cross-sell emerging payment products or expand into vertical markets such as digital banking, fintech, and retail services.

Market Positioning As a nimble technology provider in the payment solutions industry, Berkeley is well-positioned against larger competitors. Tailored sales strategies emphasizing customization, rapid deployment, and compliance expertise can attract mid-sized clients seeking flexible, reliable payment infrastructure solutions.