Strong Community Engagement Berkeley Repertory Theatre demonstrates active community involvement through partnerships with local organizations such as Oakland International Airport and Jewishfed, along with programs like In Dialogue that engage thousands annually. This positions the company as a community-centric brand receptive to collaborations that enhance audience reach and brand visibility.

Award-Winning Reputation Having won the prestigious Tony Award for Outstanding Regional Theatre in 1997 and multiple other honors, Berkeley Rep has established a reputation for artistic excellence and quality content, making it an attractive partner for sponsors and companies seeking to associate with high-caliber cultural experiences.

Diverse Theatre Portfolio With nearly 500 shows including world premieres like The Thing About Jellyfish and Lauren Yee’s Cambodian Rock Band, Berkeley Rep offers unique content opportunities to brands looking to leverage innovative and culturally resonant productions for brand alignment and audience engagement.

Digital and Technical Savvy Utilizing advanced technologies such as AWS, Adobe Creative Suite, and social media pixels, Berkeley Rep shows a commitment to digital platforms and innovative marketing, creating potential for technology-driven partnership opportunities and targeted advertising campaigns.

Growing Audience Base With an annual School of Theatre reaching around 20,000 young people and a large local presence with multiple performance venues, Berkeley Rep offers extensive exposure to diverse demographics, ideal for brands seeking to build long-term customer relationships through sponsorships and experiential marketing.