Specialized niche Target architects and engineers with professional liability needs, highlighting Berkley Design Professional's deep expertise, in-house underwriting experience, and risk management support as a differentiator from general carriers.

Experienced leadership Leverage recent leadership appointments such as the Chief Underwriting Officer and Executive Vice President to position as a strategically guided partner with strong decision-making and tailored account handling for design firms.

Awarded culture Promote recognition as a Best Places to Work and Brandon Hall learning excellence to appeal to brokers and design firms seeking stable, people-focused partners with robust training and employee engagement.

Innovation in coverage Highlight unique products like Per Project Primary Limits and a proactive risk management team to position as a provider willing to customize coverage for firm-specific project risk profiles.

Strong digital toolkit Emphasize integrated tech stack and LMS strengths to buyers, signaling commitment to ongoing education, streamlined communications, and broker-policyholder collaboration through digital channels.