Regional focus Target expansion opportunities by leveraging Berkshire Hathaway HomeServices Floberg Real Estate's long-standing presence in Billings, Red Lodge, and Columbus to cross-sell adjacent markets and services, emphasizing local market expertise and trust.

Growth potential With a revenue range of 50M-100M and a mid-sized team (51-200 employees), identify upsell opportunities in technology, marketing solutions, and premium MLS integrations to optimize listing exposure and client acquisition for both residential and commercial segments.

Brand leverage Position BHHS Floberg within the Berkshire Hathaway network to attract high-net-worth clients and corporate relocations, offering concierge marketing, staging, and data analytics to differentiate from lower-cost competitors.

Tech & data Explore partnerships around CRM enhancements, data-driven prospecting, and digital advertising tools using market-specific signals to improve lead conversion and agent productivity for the firm and its agents.

Competitive positioning Benchmark against regional peers and national franchises to identify service gaps (e.g., marketing reach, digital exposure, and relocation services) where tailored solutions can capture share from mid-market competitors.