Global luxury collabs Bernardaud’s recent partnerships with Chow Tai Fook, Hine Cognac, Beluga Vodka, Opinel USA, Pierre Frey, and historical collaborations with luxury brands indicate strong appetite for co-branded, premium vessel and serviceware projects. Target opportunities include limited edition collections, cross-category exclusives, and luxury brand collaborations with high-end retailers and spirits/wine producers.

Premium hospitality fit With a track record of partnerships tied to travel and hospitality (Orient-Express collaboration) and high-end brand integrations, there is a clear avenue to pitch bespoke tableware and exclusive serviceware for luxury hotels, premium cruise lines, fine dining groups, and exclusive event spaces seeking collectible, brand-aligned table settings.

Heritage as leverage As a fifth-generation French porcelain house with the Entreprises du Patrimoine Vivant label, Bernardaud’s heritage and craftsmanship can be positioned as a premium differentiator for brands seeking authenticity, storytelling, and made-in-France provenance in limited editions and flagship collections.

Expansion-ready channels Owned boutiques in key French cities plus a New York City store and active B2C footprint suggest opportunities to launch exclusive drop events, seasonal collections, and flagship collaborations in both Europe and North America, leveraging omnichannel retail and brand pop-ups.

Tech-enabled impact With a tech stack including AWS, Algolia, Adobe Creative Suite and advertising platforms, Bernardaud can support scalable digital marketing, personalized product configurators, and data-driven partnership programs to identify, test, and scale new co-created porcelain lines and limited editions with partner brands.