Acquisition Opportunity With Salem One, Inc. recently acquiring Espwebsite, there is potential to offer tailored digital marketing solutions or integration services to support their expanded corporate communication capabilities.

Market Positioning Operating in the competitive lash and beauty advertising sector alongside major players investing heavily in branding and customer engagement, there are opportunities to offer specialized marketing campaigns or customer loyalty platforms.

Technology Utilization Utilizing cloud services like Microsoft Azure and Cloudflare indicates an openness to adopting scalable and secure digital solutions, presenting a chance to introduce advanced analytics, automation tools, or cybersecurity services.

Business Expansion As a small firm with 2-10 employees, Bernstein Lash Marketing can benefit from business development services such as sales enablement, CRM systems, or strategic partnerships to fuel growth and market penetration.

Industry Trends Given the rapid growth in the beauty and cosmetic industry with prominent competitors like The Lash Lounge and Amazing Lash Studio, offering innovative advertising solutions focused on ROI and digital engagement could help position Bernstein Lash as a leader in localized and targeted marketing.