Local Horse Community Position Berrettini Feed Specialists to leverage in-person engagement at regional equestrian events, such as the All for the Horses Expo. This can drive direct sales, cross-selling of feed products, and live demonstrations at trade shows in Florida.

Small Team Leverage With a lean team, explore partnerships with regional distributors or co-marketing arrangements to scale reach. Offer turnkey digital storefronts or partner fulfillment to extend product availability beyond Ocala.

Digital Presence Capitalize on a WordPress-based site and email marketing stack (Constant Contact) to deploy targeted campaigns for horse owners and stable managers, including seasonal feeds, supplements, and retail bundles.

Revenue Growth Target upgrade and cross-sell opportunities between basic feed staples and higher-margin specialty products, leveraging existing customer relationships and the West Central Florida market to grow revenue toward the mid-range of the disclosed band.

Tech-Driven Outreach Utilize the current tech stack (AWS, WordPress, security, and analytics) to implement retargeting, CRM integration, and personalized product recommendations to improve conversion rates and repeat purchases among horse owners and barns.