Acquisition Opportunity Best Of Big Red was recently acquired by Rally House, indicating a shift in strategic focus and potential cross-selling opportunities with Rally House’s retail and franchising network to expand marketing services and promotions.

Small Team Advantage With a lean team of 2-10 employees, there is high potential for scalable marketing automation, white-label partnerships, and rapid onboarding for new campaigns leveraging standardized processes.

Academic Partnerships Active collaboration with the University of Nebraska athletic programs suggests opportunities to expand sponsorships, fundraising campaigns, and fan engagement initiatives for other divisions and events.

Mid Market Revenue Current revenue in the range of 1M to 10M positions the company as a target for growth-oriented marketing services, with upsell potential in digital advertising, attribution analytics, and e-commerce optimization.

Tech Stack Fit Existing technologies such as Exponea, PayPal Credit, and web security measures indicate readiness for enhanced personalized marketing, payment integrations, and secure online storefronts for scaled campaigns.