Strategic partnerships Fanatics has partnerships with over 900 sports properties and 2,000+ retail locations, presenting ongoing cross-sell opportunities across licensed gear, collectibles, and live event experiences to affiliated teams, leagues, and athletes.

Diversified platforms With a multi-ecosystem approach spanning Fanatics Commerce, Collectibles, Betting & Gaming, Events, Markets, and Studios, there are multiple entry points for enterprise sales, licensing, and technology partnerships to expand delivery and monetization.

Global scale Serving over 100 million fans worldwide and employing a large global workforce, Fanatics offers scale advantages for enterprise commerce solutions, data analytics, and customer experience enhancements tailored to large sports organizations and brands.

Tech leadership A mature tech stack including OpenShift, Azure Machine Learning, and MLflow indicates readiness for enterprise-grade cloud, AI, and data tooling partnerships that can optimize merchandising, personalization, and risk management.

Growth signals Recent leadership additions and product launches, such as NFL apparel collections and responsible gaming initiatives, signal ongoing expansion and new monetization avenues ripe for B2B collaborations, licensing deals, and technology integrations.