Global Campaigns The Best Western network runs global promotions and strategic partnerships (TripAdvisor, FIFA World Cup campaigns, Asia promotions). Leverage these initiatives at the property level with localized marketing activation, ad creative support, and analytics tied to bookings to drive incremental occupancy.

Adtech & Social The property uses Teads, Curalate and Eventbrite, signaling emphasis on digital advertising, social visuals, and on-site events. Opportunity to offer end-to-end digital marketing packages, social commerce optimization, and event promotion services integrated with the hotel’s booking engine and loyalty programs.

IT & Cloud Ready A lean operation with Oracle, Dell, Git and HTTP/3 indicates potential for outsourced IT, cloud hosting, data security, backups, and system integrations to improve reservation processing, guest data protection, and uptime.

Partnerships & Sponsorships Active participation in industry and local partnerships (TripAdvisor collaboration, USL Hometown Heroes Award, travel awards) creates openings for sponsorship activations, co-branded promotions, and affiliate marketing programs that can boost bookings and visibility.

Channel & Loyalty As a Best Western property with online booking, there is opportunity to optimize channel mix, loyalty integration, and upsell opportunities for leisure and small-group travel, including targeted offers aligned with corporate campaigns and regional promotions.