Opportunity in expansion Leverage Best Western’s ongoing pipeline of new properties in the Middle East and the United States to offer multi-property corporate rates, group packages, and regional loyalty promotions that can be scaled across emerging markets.

Extended-stay potential The brand’s @HOME by Best Western expansion and McDonough, Georgia launch indicate appetite for extended-stay and flexible accommodations; propose tailored long-stay corporate programs, compatibility with corporate housing platforms, and targeted marketing to relocation clients.

Tech and data leverage With a tech stack including AWS, Azure, Stripe, and analytics tools, present data-driven B2B offerings such as integrated payment solutions, enterprise booking integrations, and loyalty data partnerships to optimize channel performance and revenue management.

Mid-market focus Small footprint properties (2-10 employees) and revenue in the mid-range segment suggest targeting regional businesses, event organizers, and local government partnerships with room blocks, meeting spaces, and bundled services to drive occupancy.

Brand and heritage Historic Hotels of America affiliation and a long-standing 1927 property position Best Western as a heritage-driven brand; propose curated experiential packages, sustainability storytelling, and corporate gifting programs aligned with heritage-focused travelers and partnerships.