Global Reach With approximately 4,300 hotels across over 100 countries and territories, Best Western Hotels & Resorts offers extensive international exposure, presenting opportunities for global technology solutions, localized marketing platforms, and multinational service providers.

Brand Diversification The company's diverse portfolio of 19 brands, including luxury, mid-range, and franchise options like SureStay and WorldHotels, allows targeted sales strategies across different customer segments and service categories, creating multiple cross-selling avenues.

Recent Recognition Multiple recent awards and community initiatives, such as the Hometown Heroes Award and recognition as Bangkok's Best Mid-Range Hotel, highlight their brand prestige and active marketing campaigns, which can be leveraged for partnership and sponsorship opportunities.

Technological Integration Their tech stack includes advanced solutions like Adobe CQ5, SAP, Docusign, and HTTP/3, indicating a focus on digital transformation; this opens avenues for offering innovative IT, cybersecurity, and cloud services tailored to hospitality industry needs.

Revenue Potential With a revenue range of between 100 million to 1 billion dollars and a workforce exceeding 10,000 employees, Best Western presents substantial commercial opportunities in areas like technology upgrades, loyalty programs, and operational consulting for growth and efficiency improvements.