Strategic Partnerships Extended Stay America has a track record of successful partnerships with organizations like the American Cancer Society and Roscosmos. Leveraging these connections could open avenues for corporate partnerships to promote stays for travelers attending events or conferences hosted by these organizations.

Product Innovation The launch of new concepts such as Extended Stay America Select Suites and initiatives like STAY Counted program showcase the company's commitment to innovation. Highlighting these unique offerings can attract travelers looking for distinctive experiences, potentially increasing bookings and revenue.

Market Expansion Recent openings in locations like San Marcos, California, and Sparks, Nevada, demonstrate a strategic focus on expanding the brand's presence. Identifying emerging markets or underserved areas for further expansion could lead to new revenue streams and market penetration.

Tech Integration Utilizing a tech stack that includes Google tools, Snowplow, and LivePerson indicates a modern approach to customer engagement. Leveraging data analytics and personalized services through technology can enhance guest experiences, driving customer loyalty and potential repeat business.

Unique Value Proposition Extended Stay America differentiates itself by offering amenities like kitchens in every room and free wi-fi, catering to the needs of extended stay travelers. Emphasizing these unique selling points in marketing campaigns can attract customers seeking convenient and comfortable lodging options, potentially boosting sales.