Global Brand Presence With approximately 4,300 hotels across over 100 countries and territories, Best Western offers extensive international market access, presenting opportunities to provide localized digital solutions, multilingual support, and tailored marketing strategies to enhance guest engagement worldwide.

Recognition & Awards Being awarded as Asia's Best Midscale Hotel Chain and winning prestigious industry awards can be leveraged to upsell premium services, tailored marketing campaigns, and brand partnership opportunities to hospitality vendors and service providers aiming to capitalize on their strong reputation.

Strategic Partnerships Partnerships with high-profile entities like TripAdvisor and USL demonstrate openness to collaborative marketing and integrated technology solutions, opening doors for innovative advertising platforms, reputation management tools, and community engagement services.

Digital & Tech Stack Utilizing advanced digital platforms such as Adobe Experience Cloud, WordPress, and ESRI indicates an investment in sophisticated marketing and operational tools, providing a potential sales avenue for enterprise software vendors, data analytics, and customer experience enhancement solutions.

Sustainability Initiatives The company's support for eco-conscious stays, highlighted during events at Calgary Airport and the emphasis on green initiatives, suggests opportunities to offer sustainability-focused technology, eco-friendly services, or energy management solutions that align with their environmental commitments.