Target Customer Segments The company's focus on non-smoking oceanfront accommodations and suites with full kitchens suggests targeting families, adult travelers, and extended stay guests seeking affordable, comfortable beachfront lodging.

Room & Property Features With 19 different room types including penthouses, suites, and efficiencies, there is an opportunity to upsell premium amenities or bundle services for guests looking for longer or more luxurious stays.

Technology Engagement Utilization of tools like Google Analytics indicates an active digital marketing efforts, presenting openings for digital advertising and online booking optimization services to enhance visibility and increase bookings.

Market Positioning Being a budget-friendly, beachfront property with a small team, the hotel can benefit from local partnerships and targeted promotional campaigns to strengthen its presence in the Myrtle Beach hospitality market.

Expansion Opportunities Limited staff size suggests potential for service upgrades or expansion initiatives that could attract higher occupancy rates and more group bookings, especially during peak seasons or local events.