Strategic Downtown Location Situated as Madison's only Capitol Square hotel, the Best Western Premier Park Hotel benefits from high visibility and foot traffic, presenting opportunities to collaborate with local event venues like Monona Terrace and nearby attractions to attract more guests and corporate clients.

Expanding Business Capabilities With a revenue range of 10 to 25 million dollars and recent renovations, the hotel is positioned for growth, offering potential for partnerships in event hosting, package deals, or premium hospitality services targeted at conference and event planners.

Tech-Enabled Guest Experience The hotel's investment in modern amenities such as complimentary internet, well-equipped guestrooms, and a full-service restaurant creates opportunities to upsell technological add-ons, dining packages, and personalized concierge services to enhance guest satisfaction.

Local Market Engagement Proximity to key local attractions like Dane County Farmers Market and Madison's college campuses presents prospects for developing partnerships with local vendors, tourism companies, and academic institutions to offer bundled experiences or group bookings.

Targeting Corporate and Leisure Clients The hotel’s location and amenities appeal to both business travelers and leisure tourists, enabling sales efforts targeting corporate accounts for meetings and events, as well as leisure packages for families and individual travelers seeking a premium downtown stay.