Insights

Market Leadership Betashares is a leading Australian investment manager with over 60 billion AUD in assets under management, demonstrating strong market presence and credibility, which can be leveraged to expand product offerings to similar large-scale investors.

Diverse Portfolio The company offers Australia's largest range of ETFs, diversified portfolios, and access to private assets, presenting opportunities to upsell innovative financial products to existing clients seeking comprehensive investment solutions.

Customer-Centric Approach With a core principle of prioritizing customer interests, Betashares’ focus on transparency and value suggests a receptive audience for tailored financial services and value-oriented investment technologies.

Technology Utilization Utilizing advanced tools like Bloomberg, Optimizely, and Braze, Betashares emphasizes digital engagement, opening avenues for integrated tech solutions to enhance client experience and operational efficiency.

Growth Potential As part of a competitive landscape with firms like BlackRock and Vanguard, Betashares’ rapid growth and expanding product suite indicate ongoing opportunities to target institutional and high-net-worth clients interested in innovative investment products and capital access.

Betashares Tech Stack

Betashares uses 8 technology products and services including Optimizely, Bloomberg, Sizmek, and more. Explore Betashares's tech stack below.

  • Optimizely
    A/B Testing
  • Bloomberg
    Accounting And Finance
  • Sizmek
    Advertising
  • Hammer.js
    Javascript Libraries
  • Braze
    Marketing Automation
  • TypeScript
    Programming Languages
  • Trello
    Project Management
  • Apache HTTP Server
    Web Servers

Media & News

Betashares's Email Address Formats

Betashares uses at least 1 format(s):
Betashares Email FormatsExamplePercentage
First.Last@betashares.com.auJohn.Doe@betashares.com.au
83%
LFirst@betashares.com.auDJohn@betashares.com.au
15%
First.MiddleLast@betashares.com.auJohn.MichaelDoe@betashares.com.au
2%

Frequently Asked Questions

Where is Betashares's headquarters located?

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Betashares's main headquarters is located at 180 George Street Level Sydney, New South Wales 2138 Australia. The company has employees across 4 continents, including OceaniaEuropeAsia.

What is Betashares's phone number?

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You can contact Betashares's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Betashares's stock symbol?

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Betashares is a publicly traded company; the company's stock symbol is EEU.AX.

What is Betashares's official website and social media links?

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Betashares's official website is betashares.com.au and has social profiles on LinkedInCrunchbase.

What is Betashares's NAICS code?

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Betashares's NAICS code is 52 - Finance and Insurance.

How many employees does Betashares have currently?

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As of May 2026, Betashares has approximately 200 employees across 4 continents, including OceaniaEuropeAsia. Key team members include Chief Executive Officer: A. V.Chief Marketing Officer: E. H.Chief Marketing Officer: E. D. V.. Explore Betashares's employee directory with LeadIQ.

What industry does Betashares belong to?

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Betashares operates in the Financial Services industry.

What technology does Betashares use?

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Betashares's tech stack includes OptimizelyBloombergSizmekHammer.jsBrazeTypeScriptTrelloApache HTTP Server.

What is Betashares's email format?

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Betashares's email format typically follows the pattern of First.Last@betashares.com.au. Find more Betashares email formats with LeadIQ.

When was Betashares founded?

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Betashares was founded in 2009.

Betashares

Financial ServicesNew South Wales, Australia51-200 Employees

Founded in 2009, Betashares is one of the country’s largest investment managers, with over $60 billion in assets under management.
Our history of innovation and customer focus has led over one million Australian investors and thousands of financial advisers and institutions to choose Betashares today.
Our business has one fundamental principle: we put customers’ interests first. We believe in transparency of investments, value for money, and financial products and services that make wealth creation accessible. 

Our solutions include Australia's largest range of exchange traded funds (ETFs), diversified portfolios and access to private assets through Betashares Private Capital, available via our innovative investment platform, Betashares Direct.

Behind it all is a strong and experienced team with deep expertise across investment management, portfolio construction, education, research, technology, customer service and more – providing the tools, products and support for you to invest with confidence for the long term.

Visit our website, YouTube channel and social channels for expert tips and insights. 

Website: www.betashares.com.au 

Instagram - https://www.instagram.com/betashares/

YouTube - https://www.youtube.com/@betasharesexplains 

Facebook - https://www.facebook.com/BetasharesETFs

Section iconCompany Overview

Headquarters
180 George Street Level Sydney, New South Wales 2138 Australia
Phone number
Stock Symbol
EEU.AX
NAICS Code
52 - Finance and Insurance
Founded
2009
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Betashares's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Betashares's revenue is estimated to be in the range of $25M$50M

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