Betfair Australia Email Format
Gambling Facilities and CasinosVictoria, Australia51-200 Employees
Betfair Australia operates as a peer-to-peer wagering marketplace within the Australian gambling sector, distinguishing itself from traditional bookmakers. In this model, bettors place wagers with each other, with the platform facilitating the trades rather than offering fixed odds. The arrangement aims to deliver dynamic, efficient markets and better value for bettors through low margins. It generates revenue by charging a small commission on winning bets and does not restrict customers for winning. Based in Melbourne, Victoria, the company operates in the Gambling Facilities and Casinos industry and is described as the largest peer-to-peer wagering platform globally and the only one in Australia. A recent development is a five-year partnership with Betmakers Technology Group to serve as the technology and services provider behind the CrownBet fixed-odds wagering brand launching in early 2026.