Insights

Technological Innovation Betfair Australia's extensive use of cloud-based solutions, including Cloudflare CDN and bot management, highlights a focus on robust, scalable, and secure online betting infrastructure, presenting opportunities for advanced tech partnerships and cybersecurity solutions.

Market Leadership As Australia's only peer-to-peer wagering platform with a dedicated betting exchange, Betfair offers a unique marketplace model that appeals to customers seeking better odds and fairness, making it a prime target for services that enhance user engagement and marketplace optimization.

Growth & Expansion Recent partnership with BetMakers Technology Group for a new fixed-odds wagering brand in early 2026 indicates a growth-oriented strategy, opening avenues for collaboration in new product development, technology upgrades, and market expansion initiatives.

Customer-Centric Model Betfair's revenue model based on small commissions rather than restrictive betting practices fosters customer loyalty and engagement, signaling opportunities for CRM solutions, customer experience enhancements, and loyalty program integrations.

Industry Relationships Existing partnerships with analytics and software providers like Bettorlogic showcase an openness to data-driven solutions and bespoke analytics, ideal for introducing innovative data analytics, AI-driven insights, and customized betting tools to enhance competitiveness.

Betfair Australia Tech Stack

Betfair Australia uses 8 technology products and services including Cloudflare CDN, Cloudflare, WordPress, and more. Explore Betfair Australia's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Cloudflare
    Content Management System
  • WordPress
    Content Management System
  • oEmbed
    Dev Tools
  • Atlassian Jira
    Issue Trackers
  • PWA
    Miscellaneous
  • Cloudflare Bot Management
    Security
  • YouTube
    Video Players

Betfair Australia's Email Address Formats

Betfair Australia uses at least 1 format(s):
Betfair Australia Email FormatsExamplePercentage
First.Last@betfair.com.auJohn.Doe@betfair.com.au
49%
Last@betfair.com.auDoe@betfair.com.au
1%
Fir.Last@betfair.com.auJoh.Doe@betfair.com.au
1%
First.Last@betfair.com.auJohn.Doe@betfair.com.au
49%

Frequently Asked Questions

Where is Betfair Australia's headquarters located?

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Betfair Australia's main headquarters is located at 565 Bourke St, Level 13 Melbourne, Victoria 3000, AU. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is Betfair Australia's official website and social media links?

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Betfair Australia's official website is betfair.com.au and has social profiles on LinkedIn.

What is Betfair Australia's NAICS code?

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Betfair Australia's NAICS code is 7132 - Gambling Industries.

How many employees does Betfair Australia have currently?

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As of November 2025, Betfair Australia has approximately 103 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive: A. Z.Head Of Marketing: E. M.Head Of Commercial And Retention: J. N.. Explore Betfair Australia's employee directory with LeadIQ.

What industry does Betfair Australia belong to?

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Betfair Australia operates in the Gambling Facilities and Casinos industry.

What technology does Betfair Australia use?

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Betfair Australia's tech stack includes Cloudflare CDNCloudflareWordPressoEmbedAtlassian JiraPWACloudflare Bot ManagementYouTube.

What is Betfair Australia's email format?

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Betfair Australia's email format typically follows the pattern of First.Last@betfair.com.au. Find more Betfair Australia email formats with LeadIQ.

When was Betfair Australia founded?

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Betfair Australia was founded in 2006.

Betfair Australia

Gambling Facilities and CasinosAustralia51-200 Employees

We are the world's largest, and Australia's only, peer-to-peer wagering platform.

Unlike bookmakers or totes, we are a marketplace where supply meets demand. This means the markets are dynamic, fluid and efficient, which results in better value for our customers with better odds at low margins.

We are also different to the rest of the wagering industry as we gain revenue through charging a small commission when a customer wins.

So, unlike with the bookies, our customers don't get shut off or restricted for winning, in fact quite the opposite, we want our customers to win!

Our purpose is to empower customers with a different betting experience.

Section iconCompany Overview

Headquarters
565 Bourke St, Level 13 Melbourne, Victoria 3000, AU
NAICS Code
7132 - Gambling Industries
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Betfair Australia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Betfair Australia's revenue is estimated to be in the range of $1M$10M

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