Partnership Growth Bethany Life has established a hospice-related collaboration with Mary Greeley Medical Center and seeks hospital partnerships to guide post-acute care. This presents a sales opportunity to expand hospice and transitional care referrals, co-create care pathways, and secure multi-site agreements with regional health systems.

Integrated Care Bethany Life offers a full continuum of care from at-home wellness to skilled and long-term care, enabling hospitals and payers to refer patients for seamless transitions. Position Bethany Life as the preferred partner for post-acute care to reduce readmissions and deliver coordinated services across settings.

Community Funding As a nonprofit faith-based provider serving all populations regardless of financial position, Bethany Life can attract grants, philanthropic support, and sponsor programs. This provides potential funding to finance new services, partnerships, or facility improvements and helps partners meet community impact goals.

Growth Readiness Though a smaller regional player, Bethany Life can scale through strategic partnerships with hospitals, contractors, and local vendors, expanding home-based services and independent living options to meet rising demand for elder care in the Story City–Ames area.

Digital Enablement The current tech stack shows a strong online presence via WordPress and related tools, signaling an opportunity to deploy CRM, partner portals, and targeted marketing to attract hospital referrals, families, and donors while tracking engagement and outcomes.