Insights

Emerging Market Focus BetLion’s emphasis on mobile-based entertainment in emerging markets presents opportunities to provide tailored technological solutions, payment integration, and localized marketing strategies to strengthen market penetration and user engagement.

Partnership Opportunities The company's recent extension of its sportsbook software partnership with FSB Technology indicates openness to strategic alliances; exploring collaborations for technology upgrades, odds enhancement, or loyalty program development could drive increased customer retention and revenue growth.

Mobile Platform Expansion Following the launch of its revamped mobile website, BetLion is likely seeking innovative mobile engagement tools and user experience improvements that could be sold to support their digital expansion and customer acquisition efforts.

Growth and Scaling Potential With a relatively small team and revenue under one million dollars, BetLion represents a growth opportunity for scalable solutions in gambling technology, customer analytics, and compliance, suitable for supporting expansion into new emerging markets.

Competitive Edge Building BetLion’s focus on unique offerings such as Africa’s largest Jackpot and loyalty programs opens avenues to offer marketing solutions, promotional technologies, or data analytics services aimed at strengthening competitive positioning and customer loyalty.

Similar companies to BetLion

BetLion Tech Stack

BetLion's Email Address Formats

BetLion uses at least 1 format(s):
BetLion Email FormatsExamplePercentage
First.Last@betlion.comJohn.Doe@betlion.com
50%
First.Last@betlion.comJohn.Doe@betlion.com
50%

Frequently Asked Questions

What is BetLion's official website and social media links?

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BetLion's official website is betlion.com and has social profiles on LinkedIn.

What is BetLion's NAICS code?

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BetLion's NAICS code is 7132 - Gambling Industries.

How many employees does BetLion have currently?

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As of December 2025, BetLion has approximately 51 employees across 2 continents, including AfricaEurope. Key team members include Chief Executive Officer: O. B.Data Engineer: J. K.: D.. Explore BetLion's employee directory with LeadIQ.

What industry does BetLion belong to?

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BetLion operates in the Gambling Facilities and Casinos industry.

What is BetLion's email format?

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BetLion's email format typically follows the pattern of First.Last@betlion.com. Find more BetLion email formats with LeadIQ.

When was BetLion founded?

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BetLion was founded in 2016.

BetLion

Gambling Facilities and CasinosNairobi, Kenya51-200 Employees

BetLion is an online betting company focused on providing mobile-based entertainment in emerging markets.

BetLion is focused on providing a world class offering to customers and supporting sports development. From Africa's biggest Jackpot; Goliath Jackpot, to generous odds and unique loyalty offerings - BetLion has something for everyone.

Section iconCompany Overview

NAICS Code
7132 - Gambling Industries
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $1M

    BetLion's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    BetLion's revenue is estimated to be in the range of $1M

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