Better Business Bureau Serving the Pacific Southwest

Non-profit OrganizationsUnited States51-200 Employees

At Better Business Bureau Serving the Pacific Southwest, Central & Inland California, our mission is to build a more ethical, trustworthy, and connected business community—together.

With eight campuses across Arizona and California, with campuses in Bakersfield, Fresno, Lake Havasu City, Newport Beach, Phoenix, Prescott, San Diego, & Yuma, we support businesses at every stage with tools, programs, and resources that help entrepreneurs grow with integrity and confidence. Today, we proudly serve over 23,000 BBB Accredited Businesses across the region.

BBB Accreditation isn’t just a badge—it’s a public commitment to doing business honestly, transparently, and ethically. Our 8 Standards for Trust provide a framework that helps businesses stand out and gives consumers the confidence to engage.

But BBB is more than a seal. Our Ignite Innovation and Events Hubs in Phoenix, San Diego, and Fresno offer dynamic spaces—like a professional podcast and production studio—where entrepreneurs can connect, collaborate, and amplify their impact. From leadership retreats to creative content, we help bring big ideas to life.

We also invest in mission-driven businesses through programs like the BBB Breakthrough Accelerator and BBB4Good Trustmark, and support the next generation through our nonprofit f.e.e.l. Foundation, which delivers ethical leadership education to students and underserved communities.

Integrity is at the heart of all we do—from celebrating student athletes through scholarships to honoring exceptional companies with our Torch Awards for Ethics.

Whether you're launching, growing, or looking for businesses you can trust—BBB is here to support your journey. Because we’re not just in the business of trust—we’re building it, one ethical connection at a time.

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