Influencer Certification BBB National Programs has launched an influencer certification program to bolster consumer trust and reduce risk in influencer marketing. This creates a sales opening to brands, agencies, and platforms seeking third-party validation for influencer partnerships, as well as opportunities to upsell training, audits, and ongoing certification maintenance.

Regulatory Expertise With active engagements with the FTC and NAD and a portfolio of self-regulation programs covering advertising, privacy, and dispute resolution, BBB National Programs can offer compliance audits, certification, and dispute resolution services to brands seeking to align with evolving regulatory priorities.

Direct Selling Focus Participation in Direct Selling Channel Summit and a focus on the direct selling channel suggests a market for certification and compliance programs tailored to MLM and direct-to-consumer sales networks, including advertising practices, privacy, and consumer disputes.

Privacy and Children The recruitment of leaders in Global Privacy and Children's Food and Beverage Advertising signals a strategic emphasis on privacy and child-protective advertising, presenting opportunities to sell privacy program assessments, ISO 27701 alignment, and brand-safe advertising solutions for consumer-facing products.

Enterprise Partnerships Partnerships with large enterprises such as Verizon and ongoing disputes involving major telecommunication companies indicate BBB National Programs can be a trusted third-party for enterprise-wide standards, certification, and dispute resolution across tech, telecom, and media brands.