AI powered engagement Big opportunity to upsell advanced AI driven engagement and cross-channel automation to improve dealership lead response, appointment setting, and service scheduling, leveraging Better Car People’s existing AI-enabled technology stack.

Sales AI launch capitalize on the recent Sales AI for dealers launch to position complementary offerings such as data analytics, coaching, or integration services to maximize the impact of Sales AI across dealer networks.

Growth through acquisitions Target dealers and MSPs connected to Proactive Dealer Solutions clients or similar networks acquired by Better Car People to offer bundled services, implement unified CRM/marketing automation, and expand market share.

Executive leadership Leverage the appointment of a new CEO to establish executive briefings and high-touch enterprise outreach focused on strategic partnerships, channel partners, and large dealer groups seeking modernization of customer engagement.

Mid-market focus With revenue in the hundreds of millions and a mid-size employee base, target mid-market automotive groups and regional chains that require scalable, integrated engagement solutions across text, chat, email, and phone channels.