Market presence Target mid-sized coastal real estate markets in South Carolina, focusing on Brunswick, Horry and Georgetown counties including North Myrtle Beach and surrounding communities to expand buyer and seller outreach.

Leadership hires Recent Area Sales Manager appointment and prior executive leadership hires indicate a focus on sales leadership development and regional growth, suggesting opportunities to partner on training programs, broker collaboration, and listing performance initiatives.

Technology stack Operate on cloud and web technologies (AWS, MySQL, modern JS tools) with standard security and form tooling (reCAPTCHA, GlobalSign). Potential for collaboration on digital marketing analytics, lead capture optimization, and website performance improvements.

Financial scale Revenue range of 50 to 100 million positions the firm as a sizeable regional player with budget capacity for marketing technology, CRM enhancements, and co-branded campaigns aligned with national Better Homes and Gardens branding.

Strategic focus Strong emphasis on year-round, vacation, and investment properties suggests cross-sell opportunities among buyers and investors, including property management, rental analytics, and property valuation services for coastal markets.