Growing Market Niche Better Life operates in the eco-friendly and chemical-free household cleaning market, which is experiencing increasing consumer demand for safer, non-toxic products. This presents an opportunity to target environmentally conscious households and retailers seeking sustainable cleaning solutions.

Limited Product Range With a focus on plant-derived, fragrance-free, and cruelty-free products, there is potential to expand the product portfolio further to include additional household categories, appealing to a broader customer base committed to natural living.

Brand Differentiation The company's emphasis on in-house development and safety certifications positions it as a high-quality, trustworthy brand. Leveraging this unique selling proposition could help differentiate from larger competitors and attract loyal customers seeking verified natural products.

Strategic Partnership Opportunities Collaborating with retail chains or eco-conscious e-commerce platforms could accelerate brand visibility and market penetration, especially given the company's small size and growing demand for sustainable cleaning products.

Upsell and Education Educating consumers about the health benefits and environmental impact of toxin-free cleaning can drive increased sales. Developing marketing strategies that highlight product safety and sustainability could enhance customer acquisition and retention.