Insights

Sustainability Leadership Blueland's strong commitment to eliminating single-use plastics and its B Corporation certification position it as a leader in eco-friendly products, offering opportunities to expand its sustainable product line and collaborate on environmentally focused initiatives.

Innovative Product Pipeline With a proprietary, science-driven approach and recent launches such as dishwasher tablets and plastic bottle diversion campaigns, Blueland presents opportunities for supply chain expansion, new formulations, and innovative refillable solutions.

Growing Market Presence The company's rapid growth, notable media coverage, and active social media following indicate increasing consumer demand, enabling sales prospects through strategic partnerships, influencer collaborations, and targeted marketing campaigns.

Funding and Expansion Backed by top-tier venture capital and celebrity investors, Blueland likely has the financial resources to explore new retail channels, international markets, and advanced marketing platforms to accelerate market penetration.

Recent Legal Challenges The recent lawsuit from P&G suggests a competitive landscape focused on product claims and marketing transparency, highlighting opportunities for building trust through transparent messaging and differentiation in eco-friendly branding.

Blueland Tech Stack

Blueland uses 8 technology products and services including cdnjs, Shopify Plus, Google Fonts API, and more. Explore Blueland's tech stack below.

  • cdnjs
    Content Delivery Network
  • Shopify Plus
    E-commerce Platforms
  • Google Fonts API
    Font Scripts
  • Handlebars
    Javascript Frameworks
  • Clipboard.js
    Javascript Libraries
  • Gorgias
    Live Chat
  • Apple Pay
    Payment Processing
  • Attentive
    Personalization

Media & News

Blueland's Email Address Formats

Blueland uses at least 1 format(s):
Blueland Email FormatsExamplePercentage
First@blueland.comJohn@blueland.com
70%
First.Last@blueland.comJohn.Doe@blueland.com
17%
Last@blueland.comDoe@blueland.com
12%
Fir.Last@blueland.comJoh.Doe@blueland.com
1%

Frequently Asked Questions

What is Blueland's official website and social media links?

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Blueland's official website is blueland.com and has social profiles on LinkedInCrunchbase.

What is Blueland's NAICS code?

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Blueland's NAICS code is 44-45 - Retail Trade.

How many employees does Blueland have currently?

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As of December 2025, Blueland has approximately 103 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Commercial Officer (cco): S. A.Vp Of Dtc: J. C.Vp Of Finance: L. K.. Explore Blueland's employee directory with LeadIQ.

What industry does Blueland belong to?

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Blueland operates in the Retail industry.

What technology does Blueland use?

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Blueland's tech stack includes cdnjsShopify PlusGoogle Fonts APIHandlebarsClipboard.jsGorgiasApple PayAttentive.

What is Blueland's email format?

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Blueland's email format typically follows the pattern of First@blueland.com. Find more Blueland email formats with LeadIQ.

Blueland

RetailNew York, United States51-200 Employees

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, with our reusable, refillable products. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices can be convenient, effective and affordable. We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap. To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. 

We were the 2nd fastest growing direct-to-consumer in 2020, and have over 350K Instagram followers. We’re proud to be B Corporation Certified, recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Blueland's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Blueland's revenue is estimated to be in the range of $50M$100M

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