Insights

Sustainability Drive Blueland's focus on eliminating single-use plastic packaging through reusable, refillable products aligns with the growing consumer demand for eco-friendly solutions, presenting a significant sales opportunity in the sustainability-conscious market.

Celebrity Backing With investments from notable figures like Gwyneth Paltrow and Justin Timberlake, leveraging these celebrity endorsements in marketing and partnerships could enhance Blueland's brand visibility and attract a wider customer base.

Product Expansion The recent launches of dishwashing products and limited-edition collections indicate Blueland's commitment to product innovation. Introducing new items and collections regularly can drive repeat purchases and appeal to diverse consumer preferences.

Media Strategies Blueland's strategic media campaigns, such as the Twitter recycling initiatives and media wars against competitors, showcase their proactive approach to engaging with consumers. Leveraging social media platforms for interactive campaigns can increase brand interactions and conversions.

Funding Strength Despite revenue being in the range of $0-10M, Blueland has secured $20M in funding, indicating strong investor confidence. Utilizing this capital to scale marketing efforts, expand product lines, and enter new markets can drive sales growth and market penetration.

Blueland Tech Stack

Blueland uses 8 technology products and services including Cloudflare CDN, Instacart, Redux, and more. Explore Blueland's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Instacart
    Food Ordering And Delivery
  • Redux
    Javascript Frameworks
  • Polyfill
    Javascript Libraries
  • Open Graph
    Miscellaneous
  • Google
    Miscellaneous
  • Priority Hints
    Performance
  • Rebuy
    Personalization

Media & News

Blueland's Email Address Formats

Blueland uses at least 1 format(s):
Blueland Email FormatsExamplePercentage
First@blueland.comJohn@blueland.com
69%
First.Last@blueland.comJohn.Doe@blueland.com
15%
Last@blueland.comDoe@blueland.com
15%
Fir.Last@blueland.comJoh.Doe@blueland.com
1%

Frequently Asked Questions

Where is Blueland's headquarters located?

Minus sign iconPlus sign icon
Blueland's main headquarters is located at New York, NY n/a US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Blueland's official website and social media links?

Minus sign iconPlus sign icon
Blueland's official website is blueland.com and has social profiles on LinkedIn.

How much revenue does Blueland generate?

Minus sign iconPlus sign icon
As of August 2024, Blueland's annual revenue reached $3.8M.

How many employees does Blueland have currently?

Minus sign iconPlus sign icon
As of August 2024, Blueland has approximately 73 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Commercial Officer Cco: S. A.Chief Operations Officer: J. B.Chief Of Staff To The Ceo: C. K.. Explore Blueland's employee directory with LeadIQ.

What industry does Blueland belong to?

Minus sign iconPlus sign icon
Blueland operates in the Retail industry.

What technology does Blueland use?

Minus sign iconPlus sign icon
Blueland's tech stack includes Cloudflare CDNInstacartReduxPolyfillOpen GraphGooglePriority HintsRebuy.

What is Blueland's email format?

Minus sign iconPlus sign icon
Blueland's email format typically follows the pattern of . Find more Blueland email formats with LeadIQ.

How much funding has Blueland raised to date?

Minus sign iconPlus sign icon
As of August 2024, Blueland has raised $20M in funding. The last funding round occurred on Feb 16, 2022 for $20M.
Blueland

Blueland

RetailNew York, United States51-200 Employees

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, with our reusable, refillable products. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices can be convenient, effective and affordable. We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap. To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. 

We were the 2nd fastest growing direct-to-consumer in 2020, and have over 350K Instagram followers. We’re proud to be B Corporation Certified, recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.

Section iconCompany Overview

Headquarters
New York, NY n/a US
Employees
51-200

Section iconFunding & Financials

  • $20M

    Blueland has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Feb 16, 2022 in the amount of $20M.

  • $10M

    Blueland's revenue is in the range of $10M

Section iconFunding & Financials

  • $20M

    Blueland has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Feb 16, 2022 in the amount of $20M.

  • $10M

    Blueland's revenue is in the range of $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.