Insights

Strong Sustainability Brand Blueland’s clear commitment to eliminating single-use plastics and its B Corporation certification position it as a trusted leader in sustainable consumer products, creating opportunities to partner on eco-friendly initiatives and expand product offerings.

Growing Consumer Base With over 350,000 followers on Instagram and recognition as the second-fastest growing direct-to-consumer brand in 2020, Blueland demonstrates strong market engagement and potential for expanding retail partnerships and direct sales channels.

Innovative Product Pipeline Blueland’s focus on proprietary, science-driven products like cleaning sprays, tablets, and limited-edition collections indicates ongoing innovation, offering chances to collaborate on custom formulations or new sustainable product lines.

Funding and Expansion Backed by leading venture capital and notable investors, Blueland is well-funded for growth, making it a strategic partner for scalable distribution, joint marketing campaigns, or technology integrations aimed at increasing market reach.

Market Challenges and Opportunities Recent legal and competitive attention, such as P&G's dispute, suggests competitive landscape opportunities to differentiate through compliance, transparency, and innovative marketing strategies to further capture eco-conscious consumers.

Blueland Tech Stack

Blueland uses 8 technology products and services including cdnjs, Shopify Plus, Google Fonts API, and more. Explore Blueland's tech stack below.

  • cdnjs
    Content Delivery Network
  • Shopify Plus
    E-commerce Platforms
  • Google Fonts API
    Font Scripts
  • Handlebars
    Javascript Frameworks
  • Clipboard.js
    Javascript Libraries
  • Gorgias
    Live Chat
  • Apple Pay
    Payment Processing
  • Attentive
    Personalization

Media & News

Blueland's Email Address Formats

Blueland uses at least 1 format(s):
Blueland Email FormatsExamplePercentage
First@blueland.comJohn@blueland.com
70%
First.Last@blueland.comJohn.Doe@blueland.com
18%
Last@blueland.comDoe@blueland.com
11%
Fir.Last@blueland.comJoh.Doe@blueland.com
1%

Frequently Asked Questions

Where is Blueland's headquarters located?

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Blueland's main headquarters is located at New York, New York United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Blueland's official website and social media links?

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Blueland's official website is blueland.com and has social profiles on LinkedInCrunchbase.

What is Blueland's NAICS code?

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Blueland's NAICS code is 44-45 - Retail Trade.

How many employees does Blueland have currently?

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As of February 2026, Blueland has approximately 105 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Commercial Officer (cco): S. A.Vp Of Dtc: J. C.Vp Of Finance: L. K.. Explore Blueland's employee directory with LeadIQ.

What industry does Blueland belong to?

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Blueland operates in the Retail industry.

What technology does Blueland use?

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Blueland's tech stack includes cdnjsShopify PlusGoogle Fonts APIHandlebarsClipboard.jsGorgiasApple PayAttentive.

What is Blueland's email format?

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Blueland's email format typically follows the pattern of First@blueland.com. Find more Blueland email formats with LeadIQ.

Blueland

RetailNew York, United States51-200 Employees

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, with our reusable, refillable products. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices can be convenient, effective and affordable. We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap. To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. 

We were the 2nd fastest growing direct-to-consumer in 2020, and have over 350K Instagram followers. We’re proud to be B Corporation Certified, recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.

Section iconCompany Overview

Headquarters
New York, New York United States
NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Blueland's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Blueland's revenue is estimated to be in the range of $100M$250M

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