Expansive Insurance Coverage Better Living Now has established contracts with over 500 health plans across all 50 states, including U.S. territories. This broad coverage indicates significant reach within the Medicare and Medicaid populations, presenting numerous opportunities for tailored insurance-friendly medical supply solutions.

Focus on Chronic Care The company specializes in supplies for chronic conditions such as diabetes, ostomy, urology, and incontinence, as well as breast pumps. These areas suggest strong potential for partnerships centered on long-term, high-volume medical product provisioning to healthcare providers and insurance networks.

Innovative Digital Programs Recent initiatives like the Diabetes Health Improvement Program aim to increase member engagement and operational efficiencies, highlighting an openness to digital health solutions. There is opportunity to introduce advanced monitoring devices and digital health platforms to enhance their programs.

Strategic Tech Usage Utilization of technologies such as Google Analytics, Google Tag Manager, and robust web infrastructure suggests a focus on data-driven marketing and customer engagement, providing an avenue to present new digital tools or telehealth integrations to optimize outreach and sales.

Growing Market Presence With revenue estimates between $10 million and $25 million and recent collaborations with digital health firms like DarioHealth, Better Living Now shows signs of expanding its product portfolio and market influence, opening doors for sales of innovative medical devices, digital health platforms, and related support services.