Large payer reach Better Living Now has contracts with over 500 health plans across all 50 states plus territories, indicating a broad distribution network ideal for expanding new product lines, chronic care supplies, and reimbursement-ready devices.

Diabetes and chronic care focus Strong emphasis on diabetes, ostomy, urology, incontinence, and breast pumps positions BLN to upsell diabetes management devices, CGMs, remote monitoring, or companion digital health solutions through existing plan contracts and employer partnerships.

Strategic partnerships Past collaborations with DarioHealth and the Diabetes Health Improvement Program demonstrate openness to digital health solutions and program-based engagements, suggesting opportunities to introduce glucose monitoring, telehealth, or patient engagement platforms via health plans and systems.

Revenue range and growth potential Current revenue of 10-25M with 51-200 employees signals a mid-sized, scalable operation that could absorb new product lines, higher-value equipment, and bundled services aimed at plan members and institutional customers seeking efficiency and retention.

Operational scalability Existing logistics infrastructure (UPS, USPS, nationwide contracts) supports rapid distribution of devices, supplies, and home-use medical equipment, suggesting a strong channel for new product launches, promotional programs, and quarterly rebate promotions to drive adoption.