Insights

Global Event Reach With over 7.7 million participants across multiple continents and broadcasts reaching over one billion viewers worldwide, there are significant opportunities to offer digital engagement, streaming solutions, and tailored marketing services targeting a highly engaged global audience.

Social Media Engagement Boasting over 11 million social media followers, Rock in Rio demonstrates a robust online presence, creating potential for brand collaborations, targeted advertising, and influencer marketing campaigns to further boost visibility and engagement.

Corporate Partnerships Long-standing collaborations with organizations like the United Nations and Global Citizen indicate an openness to strategic partnerships focused on sustainability, social impact, and innovative experiences, opening avenues for CSR-focused sponsorships and co-branded initiatives.

Technological Infrastructure Utilizing advanced tech stack components such as Amazon S3 and New Relic reflects a modern digital infrastructure, which can be leveraged for customized event app solutions, data analytics, and cloud-based streaming or interactive experiences for future editions.

Economic Impact The festival's substantial economic influence, including generating R$1 billion and creating over 148,000 jobs, demonstrates its attraction to local businesses and service providers, offering opportunities for local vendors, hospitality services, and logistics companies to expand their engagement with large-scale events.

Similar companies to Better World

Better World Tech Stack

Better World uses 8 technology products and services including Snowplow, Quantcast Measure, SketchUp, and more. Explore Better World's tech stack below.

  • Snowplow
    Analytics
  • Quantcast Measure
    Analytics
  • SketchUp
    Cad & Graphics
  • Amazon S3
    Content Delivery Network
  • jQuery CDN
    Content Delivery Network
  • New Relic
    Real User Monitoring
  • X-XSS-Protection
    Security
  • Quantcast
    System Analytics & Monitoring

Media & News

Better World's Email Address Formats

Better World uses at least 1 format(s):
Better World Email FormatsExamplePercentage
FirstLast@rockinrio.comJohnDoe@rockinrio.com
77%
First.Last@rockinrio.comJohn.Doe@rockinrio.com
19%
FLast@rockinrio.comJDoe@rockinrio.com
3%
FirLast@rockinrio.comJohDoe@rockinrio.com
1%

Frequently Asked Questions

Where is Better World's headquarters located?

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Better World's main headquarters is located at Bloco 1 Avenida Paisagista José Silva de Azevedo Neto Evolution ii Sala 203 Rio de Janeiro, Rio de Janeiro 22775-056 Brazil. The company has employees across 5 continents, including South AmericaEuropeNorth America.

What is Better World's official website and social media links?

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Better World's official website is rockinrio.com and has social profiles on LinkedIn.

What is Better World's NAICS code?

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Better World's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Better World have currently?

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As of May 2026, Better World has approximately 440 employees across 5 continents, including South AmericaEuropeNorth America. Key team members include Ceo: L. J.Coo: R. A.Vp De Marketing E Parcerias: R. M.. Explore Better World's employee directory with LeadIQ.

What industry does Better World belong to?

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Better World operates in the Entertainment Providers industry.

What technology does Better World use?

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Better World's tech stack includes SnowplowQuantcast MeasureSketchUpAmazon S3jQuery CDNNew RelicX-XSS-ProtectionQuantcast.

What is Better World's email format?

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Better World's email format typically follows the pattern of FirstLast@rockinrio.com. Find more Better World email formats with LeadIQ.

When was Better World founded?

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Better World was founded in 1985.

Better World

Entertainment ProvidersRio de Janeiro, Brazil201-500 Employees

Com 30 anos de história, o Rock in Rio é o maior evento de música e entretenimento do mundo por uma série de razões. Das quinze edições anteriores, cinco ocorreram no Brasil (1985, 1991, 2001, 2011 e 2013), seis em Portugal (2004, 2006, 2008, 2010, 2012 e 2014), três na Espanha (2008, 2010 e 2012) e uma nos Estados Unidos (2015). Em setembro, a sexta edição no Brasil acontecerá na Cidade do Rock.
 
Combinando todas as edições já realizadas, mais de 7,7 milhões de pessoas já participaram do evento. Outro número que não para de crescer é o das redes sociais, nas quais o Rock in Rio está quebrando recordes com mais de 11 milhões de seguidores. Em termos de atrações, somando-se as edições brasileiras, portuguesas, espanholas e americana, mais de 1.359 atrações musicais se apresentaram nos palcos do Rock in Rio, com um total de 1.200 horas de música, com transmissão para mais de 1 bilhão de telespectadores em todo o mundo, pela TV e Internet. 
 
Ao longo dos anos, mais de US$ 530 milhões foram investidos na marca.  Além disso, mais de US$ 23,2 milhões foram investidos em projetos sociais e ambientais. Mais do que os índices de audiência e de investimentos significativos, o Rock in Rio tem ajudado na economia dos lugares visitados: mais de 148 mil postos de trabalho foram gerados ao longo dos últimos 30 anos. Na Espanha, o festival é top of mind, superando a concorrência da Fórmula 1. Na edição de 2013, 46% da plateia do Rock in Rio era de fora do estado do Rio de Janeiro. O impacto econômico da edição de 2013 na cidade, publicado pela Riotur, foi de R$ 1 bilhão, e as taxas de ocupação de hotéis eram de cerca de 90% no período.

Section iconCompany Overview

Headquarters
Bloco 1 Avenida Paisagista José Silva de Azevedo Neto Evolution ii Sala 203 Rio de Janeiro, Rio de Janeiro 22775-056 Brazil
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1985
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Better World's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Better World's revenue is estimated to be in the range of $1M$10M

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