Strategic partnerships Leverage ongoing brand collaborations with beauty and social impact partners (Schwarzkopf Professional, Verbena Foodie, Dinder Club, Som Fundació, Fundació Superacció) to cross-sell sponsorship packages, content stunts, and activation spaces at Primavera Sound events and Primavera Pro.

Sustainability & inclusion Promote integrated sustainability and inclusion offerings to brands and NGOs aligned with SDG campaigns, leveraging Primavera Sound’s long-running partnerships with the SDG Action Campaign and social organizations to position as a purpose-driven partner for cause marketing and experiential programs.

Global reach Nexus Capitalise on international footprint and multi-market events (Barcelona festival, Porto edition, Primavera Pro, Primavera Club) to offer multi-region sponsorships, content rights, and cross-venue activations for brands seeking global music audience access.

Ticket & commerce Expand monetisation through enhanced fan commerce and bundled experiences via La Botiga del Primavera Sound and premium festival experiences, upsell travel packages, and exclusive merch partnerships to increase average order value with event-goers.

Tech-enabled marketing Utilise the tech stack (AdSense, Braze, Stripe, Segment, WhatsApp Business, Hotjar) to offer data-driven marketing services, retargeting, and seamless payment experiences for sponsors, vendors, and attendee cohorts, enabling measurable ROIs for campaigns.