SMB IT Focus Target BetterBuilt.com as a small IT services and consulting provider with revenue between one and ten million dollars and a lean team. Opportunities exist in expanding their website hosting, custom software development, and hardware/network integration services to scale with client demand.

Cloud and Security Leverage their current tech stack which includes Cloudflare and Windows Server to propose advanced security, performance optimization, and cloud-hosted solutions. Upsell managed security services, content delivery enhancements, and cloud migration support.

Marketing & Automation Their use of Google AdSense and iCIMS suggests investments in digital marketing and talent acquisition. Offer marketing automation, CRM integration, and candidate management optimizations to boost lead quality and recruitment efficiency.

Email & Communications With Amazon SES and Microsoft 365 in use, present comprehensive email deliverability consulting, CRM-driven email workflows, and collaboration tooling enhancements to improve client outreach and internal productivity.

Growth Opportunities As a services-focused firm with a lean team, propose scalable solutions such as standardized software development kits, managed IT services, and repeatable hosting/maintenance packages to drive recurring revenue and cross-sell across client projects.