Premium coatings Target high-end residential, commercial, and industrial clients seeking customizable coatings and finishes. Emphasize our ability to deliver on-site and post-catalyzed/pre-catalyzed systems, custom colors, and durable, weather- and element-resistant results to command premium pricing.

Fast turnaround Leverage the OneDay Return capability for smaller projects to win quick-turnaround opportunities. Position as a reliable partner for fast, quality finishes on cabinetry, millwork, flooring, and cabinet components, especially where deadlines are tight.

Automation edge Promote near-term automation with the upcoming automated flat line finish to reduce lead times and scale capacity. Use as a differentiator for larger projects requiring consistent quality and faster throughput.

Technical expertise Highlight our broad coating chemistry capabilities, including water-based systems, stains, dyes, glazes, distressing, and complex effects. Pitch to designers, builders, and manufacturers seeking unique textures and long-lasting finishes.

Partnership potential Position as a collaborative coatings partner for offshore, cabinetry, and millwork sectors. Explore recurring contracts, co-development of colors and finishes, and expanded service offerings to align with customers’ sustainability and compliance goals.