Insights

Strong Market Position BetterUp operates in the rapidly growing professional training and coaching industry with a revenue range of one to ten billion dollars, indicating robust financial health and significant market presence. This opens opportunities to target large corporations seeking scalable leadership development and employee engagement solutions.

AI-Enhanced Offerings The company's recent launch of AI coaching and the integration of AI technology through acquisitions like Practica demonstrate a focus on innovative, scalable coaching solutions. Sales teams can leverage this by highlighting the company’s competitive edge in AI-driven enterprise coaching to attract tech-savvy organizations seeking cutting-edge talent development tools.

Extensive Client Base BetterUp’s collaborations with large organizations and partnerships, like the Invictus Games Foundation, suggest a strong reputation in supporting diverse, global client needs. This positions the company as a trusted partner for enterprises and government agencies interested in mental health, leadership, and resilience training.

Recognition and Employee Engagement With top industry awards and high employee satisfaction scores, BetterUp showcases its strong internal culture and employer branding. Targeting organization clients interested in employer branding and employee wellbeing initiatives could be a strategic sales avenue.

Innovative Technology Integrations The launch of the BetterUp MCP server allowing direct AI assistant integration highlights their technical leadership and commitment to innovation. Business development efforts can focus on organizations seeking advanced, personalized digital coaching platforms for large-scale deployment across their workforces.

BetterUp Tech Stack

BetterUp uses 8 technology products and services including Microsoft Advertising, SQL, Microsoft Excel, and more. Explore BetterUp's tech stack below.

  • Microsoft Advertising
    Advertising
  • SQL
    Database
  • Microsoft Excel
    Editors
  • Gmail
    Email
  • SendGrid
    Email Delivery
  • Font Awesome
    Font Scripts
  • Hopin
    Project Management
  • Facebook
    Widgets

Media & News

BetterUp's Email Address Formats

BetterUp uses at least 2 format(s):
BetterUp Email FormatsExamplePercentage
First.Last@betterup.coJohn.Doe@betterup.co
90%
First@betterup.coJohn@betterup.co
7%
First.Middle@betterup.coJohn.Michael@betterup.co
2%
First.MiddleLast@betterup.coJohn.MichaelDoe@betterup.co
1%
First.Last@betterup.comJohn.Doe@betterup.com
72%
Last@betterup.comDoe@betterup.com
22%
First@betterup.comJohn@betterup.com
5%
First.Middle@betterup.comJohn.Michael@betterup.com
1%

Frequently Asked Questions

Where is BetterUp's headquarters located?

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BetterUp's main headquarters is located at 3100 East 5th Street Suite 350 Austin, Texas 78702 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is BetterUp's phone number?

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You can contact BetterUp's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BetterUp's official website and social media links?

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BetterUp's official website is betterup.com and has social profiles on LinkedInCrunchbase.

What is BetterUp's SIC code NAICS code?

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BetterUp's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does BetterUp have currently?

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As of February 2026, BetterUp has approximately 2.8K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: A. R.Ceo, Accountant, Financial Partner: M. W.Chief Executive Officer: S. N.. Explore BetterUp's employee directory with LeadIQ.

What industry does BetterUp belong to?

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BetterUp operates in the Professional Training and Coaching industry.

What technology does BetterUp use?

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BetterUp's tech stack includes Microsoft AdvertisingSQLMicrosoft ExcelGmailSendGridFont AwesomeHopinFacebook.

What is BetterUp's email format?

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BetterUp's email format typically follows the pattern of First.Last@betterup.co. Find more BetterUp email formats with LeadIQ.

When was BetterUp founded?

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BetterUp was founded in 2013.

BetterUp

Professional Training and CoachingTexas, United States1001-5000 Employees

At BetterUp, we’re bringing the power of human transformation to individuals and workforces everywhere. Our mission? To help people everywhere pursue their lives with greater clarity, purpose, and passion.

The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving personal and organizational resilience, adaptability, well-being, and productivity. The results? Individual transformation meets organizational growth. 

Our proven effectiveness creates positive change for your business and your people. Using our proprietary algorithm and research, we create hyper-personalized experiences that motivate and inspire your people. Watch your organization transform with real-time data analytics and unparalleled human insights that create critical awareness into your workforce and demonstrate measurable results across 25 key leadership dimensions.

Our platform is transformative. So is our employee experience.

Here's what our employees say based on a survey issued by the Great Place to Work Institute: 90% say it's a great place to work. 97% willingly give extra to get the job done. 96% are proud of our community impact. 96% are proud to say they work at BetterUp. 

BetterUp is a FORTUNE Best Workplace in Tech, Best Workplace for Millennials, Best Workplace for Women and more. We've been featured on Inc.'s Best Workplaces list, the FORTUNE Impact 20, Inc. 5000, TechNational Top 100 Companies to Work For, Built In Best Places to Work, Kudos Best Culture Award, Digiday WorkLife50 List, PEOPLE Magazine Companies That Care, Military Friendly Employer List and Fast Company Best Workplaces for Innovators.

Interested in joining our team? 
See open positions: https://www.betterup.com/about-us/careers

Section iconCompany Overview

Headquarters
3100 East 5th Street Suite 350 Austin, Texas 78702 United States
Phone number
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
2013
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    BetterUp's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BetterUp's revenue is estimated to be in the range of $1B$10B

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