Private Lesson Demand Leverage their 4 private lesson courts and extended hours (7am–10pm) at La Cienega to promote premium private coaching packages, seasonal intensives, and member referrals to boost per-court utilization and instructor revenue.

Public Facility Access Position Beverly Hills Tennis as a high-end, accessible option within a public facility setting to attract local families and weekend players seeking a country club feel, expanding non-member enrollment and pro shop purchases.

Youth and Junior Programs Expand junior camps and 90+ classes by targeting schools, youth organizations, and summer programs, offering bundled clinics and tournament exposure to increase enrollment and long-term customer lifetime value.

Tournament and Events Capitalize on USTA sanctioned tournaments by offering sponsorships, branded events, and corporate clinics to drive court bookings, pro shop revenue, and repeat attendance from players seeking tournament readiness.

Digital Engagement Enhance online lead generation and retention by optimizing the current tech stack (WordPress, Mailchimp, Contact Form 7) with targeted email campaigns, class promotions, and success stories to convert inquiries into bookings.