Growing Market Recognition Beyond Paint has received recent accolades from Better Homes & Gardens as one of the top eight cabinet paints, enhancing its credibility and appeal to consumers seeking professional-quality results at home. Leveraging this recognition can attract DIY enthusiasts and homeowners looking for trusted, award-winning solutions.

DIY Customer Focus With a product designed for both beginners and experts and a simple application process, there is a strong opportunity to target the expanding DIY market segment interested in affordable, easy-to-use refinishing products.

Expand Product Range The all-in-one bonder/primer/finisher positions the company to cross-sell related accessories or complementary surface treatment products, increasing average order value and customer retention within the home improvement niche.

E-commerce Optimization Utilizing a robust tech stack including Shopify and Google Analytics, there is potential to enhance online marketing strategies, personalize customer experiences, and increase conversions, especially targeting homeowners and hobbyists through digital channels.

Targeted Outreach Opportunities With a relatively small team and revenue under $10 million, strategic partnerships or collaborations with home improvement retailers and interior design professionals could expand distribution channels and elevate brand visibility within competitive markets.