SMB Segment Fit Beyond Pulse serves small-to-mid-size teams and schools with 11-50 employees, offering affordable elite-level player insights through the Smart Belt. This makes mid-market opportunities in college programs, high schools, and clubs a natural fit across soccer, field hockey, basketball and beyond. Target NAIA, NJCAA, ECNL, United Soccer Coaches member programs with ROI-focused value propositions.

Credibility Network An established network of partnerships with Veo, USA Field Hockey, NAIA, NJCAA, ECNL, United Soccer Coaches, and Richmond Kickers demonstrates credibility across amateur and collegiate segments. Use these affiliations in prospect conversations and pilot programs to shorten sales cycles. Recent regional wins at Centerville High School and university programs like Mercer and Cedarville illustrate scalable deployments.

Data Ecosystem The Koachhub integration expands Beyond Pulse analytics by combining performance metrics with activity tracking for a complete view of athlete development. This creates a ready cross-sell or upsell path for teams currently using Koachhub or similar platforms and accelerates adoption through workflow compatibility. Highlight interoperability with Veo and cloud services to reduce onboarding friction.

Multi-Sport Growth By supporting soccer, field hockey, basketball and beyond, Beyond Pulse clearly has room to expand into additional sports and women’s programs, youth academies, and international markets through existing partner networks. The modular Smart Belt approach makes expansion manageable for growing programs and multi-team organizations. Position as a scalable solution for coaching staff seeking comprehensive development and recovery data.

Revenue Upsell Opportunity Operating in the SMB spectrum with growing adoption presents a clear path to scale via multi-team licenses, tiered pricing, and long-term partnerships to boost lifetime value. Emphasize quick pilots with measurable ROI in development, training efficiency, and injury recovery to close pilots and convert to long-term contracts. Leverage ongoing partnerships and case studies to accelerate negotiations.