Insights

Rapid Market Expansion BFL Group has demonstrated aggressive growth by opening new stores in key markets such as Qatar and Bahrain, indicating ongoing opportunities to introduce or expand retail partnerships and supply chain collaborations in emerging GCC retail corridors.

Strategic Industry Alliances Partnerships with global entities like Google Cloud and TJX showcase BFL's openness to strategic alliances, creating opportunities for joint marketing initiatives, co-branded promotions, or technology integration services to enhance their retail and e-commerce platforms.

E-commerce Evolution With ongoing efforts to make BFL more inclusive online and extending their e-commerce reach, there is potential to upsell digital solutions, logistics, and fulfillment services to support their digital transformation and boost online sales channels.

Customer Value Proposition BFL’s focus on offering discounts of up to 80% and its treasure hunt shopping experience presents opportunities to collaborate on promotional campaigns, exclusive sales events, and loyalty programs tailored to price-sensitive and experience-driven consumers.

Financial Funding Leverage With significant funding of $360 million and a revenue range of up to $1 billion, BFL is positioned for further investments in technology, inventory, and store expansion, offering avenues for strategic suppliers and technology vendors to engage in their growth initiatives.

BFL Group Tech Stack

BFL Group uses 8 technology products and services including LinkedIn Recruiter, RSS, git, and more. Explore BFL Group's tech stack below.

  • LinkedIn Recruiter
    Applicant Tracking Systems
  • RSS
    Content Management System
  • git
    Development
  • Slider Revolution
    Miscellaneous
  • WhatsApp
    Social Sharing
  • Bootstrap
    UI Frameworks
  • Microsoft ASP.NET
    Web Frameworks
  • AddToAny
    Widgets

Media & News

BFL Group's Email Address Formats

BFL Group uses at least 1 format(s):
BFL Group Email FormatsExamplePercentage
First@bflgroup.aeJohn@bflgroup.ae
62%
First.L@bflgroup.aeJohn.D@bflgroup.ae
22%
First.Last@bflgroup.aeJohn.Doe@bflgroup.ae
14%
Middle@bflgroup.aeMichael@bflgroup.ae
2%

Frequently Asked Questions

Where is BFL Group's headquarters located?

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BFL Group's main headquarters is located at Techno Park, 80794, Dubai, United Arab Emirates 80794, AE. The company has employees across 6 continents, including AsiaEuropeNorth America.

What is BFL Group's official website and social media links?

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BFL Group's official website is bflgroup.ae and has social profiles on LinkedInCrunchbase.

What is BFL Group's NAICS code?

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BFL Group's NAICS code is 44-45 - Retail Trade.

How many employees does BFL Group have currently?

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As of October 2025, BFL Group has approximately 1.5K employees across 6 continents, including AsiaEuropeNorth America. Key team members include Chief Executive Officer: A. B.Chief Operating Officer: K. A.Head Of Digital Transformation & Data: S. K.. Explore BFL Group's employee directory with LeadIQ.

What industry does BFL Group belong to?

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BFL Group operates in the Retail industry.

What technology does BFL Group use?

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BFL Group's tech stack includes LinkedIn RecruiterRSSgitSlider RevolutionWhatsAppBootstrapMicrosoft ASP.NETAddToAny.

What is BFL Group's email format?

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BFL Group's email format typically follows the pattern of First@bflgroup.ae. Find more BFL Group email formats with LeadIQ.

How much funding has BFL Group raised to date?

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As of October 2025, BFL Group has raised $360M in funding. The last funding round occurred on Aug 21, 2024 for $360M.

When was BFL Group founded?

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BFL Group was founded in 1996.
BFL Group

BFL Group

RetailUnited Arab Emirates1001-5000 Employees

Brands for Less (BFL) Group is one of the  leading off-price retailers, offering the latest fashion trends and home products at competitive prices. Founded in Lebanon in 1996, the Group introduced an innovative business model that brings top global brands to customers at significant discounts. 

Expanding to the United Arab Emirates in 2000, Brands for Less quickly became a preferred destination for smart shoppers in the region. Today, the Group operates in over seven markets across the GCC and Southeast Asia, providing a unique "Treasure Hunt" shopping experience, where customers can discover new products and surprises with every visit. 

Brands for Less is committed to delivering exceptional value by offering high-quality products with discounts of up to 80% off their original prices. The Group has also built a strong reputation for its forward-thinking approach and excellent customer service. 

As it continues to grow and expand, Brands for Less remains dedicated to meeting the evolving needs of its customers and expanding its reach into new markets worldwide. The Group’s latest push was towards making Brands for Less more inclusive for customers worldwide by taking their e-commerce experience to new audiences.

Section iconCompany Overview

Headquarters
Techno Park, 80794, Dubai, United Arab Emirates 80794, AE
NAICS Code
44-45 - Retail Trade
Founded
1996
Employees
1001-5000

Section iconFunding & Financials

  • $360M

    BFL Group has raised a total of $360M of funding over 1 rounds. Their latest funding round was raised on Aug 21, 2024 in the amount of $360M.

  • $100M$250M

    BFL Group's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $360M

    BFL Group has raised a total of $360M of funding over 1 rounds. Their latest funding round was raised on Aug 21, 2024 in the amount of $360M.

  • $100M$250M

    BFL Group's revenue is estimated to be in the range of $100M$250M

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