Omni Channel Opportunity BH Cosmetics operates a direct-to-consumer e-commerce model alongside distribution through key retailers like ULTA, dm, and Beauty Bay. This presents cross-channel wholesale expansion opportunities, co- merchandising with retailers, and potential private-label collaborations to broaden market reach.

Cruelty Free Promise All products are 100% cruelty-free and around 90% vegan, with ongoing clean and sustainable option development. This aligns with rising consumer demand for ethical labeling and could be leveraged to partner with retailers and NGOs focused on sustainable beauty, as well as to upsell premium vegan lines.

Growth Eyeing Markets With 70+ employees across the U.S. and Europe and a loyal base of over 1 million customers and 4 million social followers, there is a solid platform for geographic expansion and influencer-led campaigns in new regional markets, particularly Europe, to scale DTC and wholesale turnover.

Strategic Partnerships Past high-profile collaborations (Iggy Azalea, Doja Cat) and philanthropic initiatives signal strong brand equity for influencer partnerships and Cause-Related Marketing. This could open doors for exclusive palettes, limited editions, and co-branded bundles with major entertainment figures and organizations.

Tech and Data Readiness The tech stack includes Magento, Salesforce, Segment, and New Relic, enabling robust e-commerce, CRM, and analytics capabilities. This positions BH Cosmetics to optimize customer segmentation, personalized promotions, and retailer data integration for scalable sales programs and performance tracking.