Insights

Expanding Product Range BHFO's recent acquisition of Street Moda and its direct partnerships with over 250 brands suggest significant opportunities to cross-sell and upsell by promoting exclusive brands and trending styles to their expanding customer base.

International Market Growth With the launch of international online shops in 2014, BHFO has established a presence in global markets, opening avenues for sales expansion through targeted marketing and localized promotions in key regions.

Technology Integration BHFO’s utilization of sophisticated tech tools like Shopify, Amazon S3, and Perfect Pick™ enhances customer experience and operational efficiency, providing sales teams with levers to highlight fast shipping and tech-driven customer service.

Market Positioning As a retailer recognized by small business awards and operating with a revenue between 50 million and 100 million, BHFO is positioned as a growing player in the online apparel and footwear space, ideal for partnership or B2B collaborations.

Potential Sales Opportunities The company’s recent layoffs and economic pressures indicate a focus on cost management, which presents opportunities to propose scalable solutions or margin-boosting partnerships through exclusive deals, technology integrations, or streamlined supply chain collaborations.

BHFO, Inc. Tech Stack

BHFO, Inc. uses 8 technology products and services including Crazy Egg, Amazon S3, Shopify, and more. Explore BHFO, Inc.'s tech stack below.

Crazy Egg

Analytics

Amazon S3

Content Delivery Network

Shopify

E-commerce

Cart Functionality

E-commerce

Slick

Javascript Libraries

slideout

Javascript Libraries

Swym Wishlist Plus

Web Platform Extensions

Google Plus

Widgets

BHFO, Inc. Email Formats	Example	Percentage
First@bhfo.com	John@bhfo.com	66%
FirstLast@bhfo.com	JohnDoe@bhfo.com	25%
Last@bhfo.com	Doe@bhfo.com	7%
FirLast@bhfo.com	JohDoe@bhfo.com	2%

BHFO, Inc. Email Formats

Example

Percentage

First@bhfo.com

John@bhfo.com

66%

FirstLast@bhfo.com

JohnDoe@bhfo.com

25%

Last@bhfo.com

Doe@bhfo.com

FirLast@bhfo.com

JohDoe@bhfo.com

Frequently Asked Questions

What is BHFO, Inc.'s phone number?

You can contact BHFO, Inc.'s main corporate office by phone at

+1-319-743-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BHFO, Inc.'s official website and social media links?

BHFO, Inc.'s official website is bhfo.com and has social profiles on LinkedIn.

How much revenue does BHFO, Inc. generate?

As of December 2025, BHFO, Inc.'s annual revenue is estimated to be $6M.

What is BHFO, Inc.'s NAICS code?

BHFO, Inc.'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BHFO, Inc. have currently?

As of December 2025, BHFO, Inc. has approximately 69 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Ceo: S. S.President: J. S.Vice President: M. G.. Explore BHFO, Inc.'s employee directory with LeadIQ.

What industry does BHFO, Inc. belong to?

BHFO, Inc. operates in the Retail Apparel and Fashion industry.

What technology does BHFO, Inc. use?

BHFO, Inc.'s tech stack includes Crazy EggAmazon S3ShopifyCart FunctionalitySlickslideoutSwym Wishlist PlusGoogle Plus.

What is BHFO, Inc.'s email format?

BHFO, Inc.'s email format typically follows the pattern of First@bhfo.com. Find more BHFO, Inc. email formats with LeadIQ.

When was BHFO, Inc. founded?

BHFO, Inc. was founded in 2003.

BHFO, Inc.

Q: What is BHFO, Inc.'s official website and social media links?

BHFO, Inc.'s official website is bhfo.com. BHFO, Inc. has social profiles on LinkedIn.

Q: How many employees does BHFO, Inc. have currently?

BHFO, Inc. has approximately 69 employees.

Q: What technology does BHFO, Inc. use?

BHFO, Inc.'s tech stack includes jQuery UI, Boomerang, Slick, Microsoft 365, Priority Hints.

Retail Apparel and FashionIowa, United States51-200 Employees

BHFO is an apparel and shoe retailer selling product worldwide through online marketplace distribution.  We have direct partnerships with over 250 brands which enables us to offer the latest trends, hottest brands and best prices to our customers.  

Like many online sellers, BHFO started in the basement of Jon and Stacie Sefton in 2003.   Now, after three moves to accommodate that growth, we call a 240,000 sq. ft. facility in Cedar Rapids home.  With the inclusion of the Perfect Pick™ order fulfillment technology, we are able to provide faster and more accurate service from its newest location.

To help expand our selection of designer shoes, we acquired Street Moda in September, 2017.   Street Moda started on ebay in 2005 and has direct relationships with hundreds of designer shoe brands.

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BHFO, Inc. Tech Stack

Media & News

BHFO, Inc. decreased headcount by 46 on Oct 31st '25.

Joni Ernst at BHFO, Inc. recognized as Small Business of the Week on Feb 1st '25.

BHFO, Inc. decreased headcount by 32 on May 1st '25.

BHFO, Inc. launched international online shops on Jan 1st '14.

BHFO, Inc. launched eBay.com marketplace on Mar 7th '04.

BHFO, Inc.'s Email Address Formats