Insights

Global Expansion Moose Toys has successfully expanded its product range into international markets, notably launching the Bluey toy range in Japan through local partners like TOMY. This suggests strong growth potential in new and emerging markets for similar licensed or proprietary brands.

Popular Licensed Brands The company's ongoing licensing partnerships, such as with BBC Studios for Bluey, have garnered multiple awards and widespread recognition. This demonstrates opportunities to leverage popular licensed properties for additional product lines, marketing campaigns, and retail partnerships.

Award-Winning Products Recent awards from the Toy Foundation for categories like Playset of the Year and License of the Year highlight Moose Toys’ reputation for innovative and high-quality products. Building on this success with new themed lines and collaborations can attract retail interest and boost sales.

Content and Entertainment Moose Toys’ expansion into content development, exemplified by collaborations related to the MrBeast-branded series and animated projects, opens avenues for cross-platform merchandising, digital engagement, and multimedia licensing, expanding revenue streams.

Innovative Product Lines Launching trending collectibles such as Wigglitz and capsule toys like Gacha appeals to current retail and consumer preferences for shareable, collectible items. Targeting retail outlets and vending channels with these innovative product formats can increase penetration and impulse sales.

Moose Toys Tech Stack

Moose Toys uses 8 technology products and services including Contentstack, Microsoft Outlook, Lazy.js, and more. Explore Moose Toys's tech stack below.

  • Contentstack
    Content Management System
  • Microsoft Outlook
    Email
  • Lazy.js
    Javascript Frameworks
  • Next.js
    Javascript Frameworks
  • Cision
    Marketing Performance Measurement
  • Algolia
    Search Engines
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

Moose Toys's Email Address Formats

Moose Toys uses at least 1 format(s):
Moose Toys Email FormatsExamplePercentage
First.Last@moosetoys.comJohn.Doe@moosetoys.com
93%
FLast@moosetoys.comJDoe@moosetoys.com
3%
First@moosetoys.comJohn@moosetoys.com
3%
First.MiddleLast@moosetoys.comJohn.MichaelDoe@moosetoys.com
1%

Frequently Asked Questions

Where is Moose Toys's headquarters located?

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Moose Toys's main headquarters is located at 29 Grange Road Melbourne, Victoria 3192 Australia. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Moose Toys's phone number?

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You can contact Moose Toys's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Moose Toys's official website and social media links?

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Moose Toys's official website is moosetoys.com and has social profiles on LinkedIn.

What is Moose Toys's SIC code NAICS code?

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Moose Toys's SIC code is 5014 - Tires and Tubes NAICS code is 31-33 - Manufacturing.

How many employees does Moose Toys have currently?

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As of March 2026, Moose Toys has approximately 681 employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Ceo Uk: N. S.Cfo Europe: C. L.Chief People Officer: K. Z.. Explore Moose Toys's employee directory with LeadIQ.

What industry does Moose Toys belong to?

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Moose Toys operates in the Manufacturing industry.

What technology does Moose Toys use?

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Moose Toys's tech stack includes ContentstackMicrosoft OutlookLazy.jsNext.jsCisionAlgoliaGoogle AnalyticsApache.

What is Moose Toys's email format?

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Moose Toys's email format typically follows the pattern of First.Last@moosetoys.com. Find more Moose Toys email formats with LeadIQ.

When was Moose Toys founded?

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Moose Toys was founded in 1985.

Moose Toys

ManufacturingVictoria, Australia501-1000 Employees

Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award winning toys that continue to disrupt the market. A certified Great Place to Work six times over, Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics and is consistently recognised as the most creative company in the industry. 
The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home and was named as #30 in the 2024 Best Workplaces in Australia - but is a global business with more than 750 employees around the world.  Visit www.moosetoys.com for more information on our amazing brands and people.

Section iconCompany Overview

Headquarters
29 Grange Road Melbourne, Victoria 3192 Australia
Phone number
SIC Code
5014 - Tires and Tubes
NAICS Code
31-33 - Manufacturing
Founded
1985
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Moose Toys's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Moose Toys's revenue is estimated to be in the range of $1B$10B

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