Insights

Innovative Product Range Moose Toys maintains a reputation for creative disruption with award-winning products across categories including collectables, craft, dolls, and electronics. Opportunities exist to collaborate on new licensed or branded collectibles and expand their innovative toy lines to new segments or demographics.

Strong Brand Expansions Recent launches such as the MrBeast-inspired toy line and collaborations with partnerships like Wigglitz demonstrate Moose Toys' focus on trending, youth-oriented content. There are potential sales avenues in licensing and co-branded initiatives that leverage popular content creators and entertainment properties.

Digital and Media Presence Moose Toys is actively engaging in streaming, gaming, and digital content with partnerships involving Roblox, animated series, and YouTube trailers. This digital momentum opens doors to integrated marketing campaigns, digital licensing deals, and direct-to-consumer content opportunities.

Growing Global Footprint With over 750 employees worldwide and a significant market presence, Moose Toys offers expansion potential into new territories, especially in emerging markets where collectible and children's entertainment products are rapidly growing. Strategic distribution or localized licensing could be lucrative.

Market Leadership and Innovation Recognized as a highly creative industry leader and certified as a Great Place to Work, Moose Toys’ innovative approach and brand loyalty suggest ongoing demand for unique toys, licensing, and entertainment content. Business partners can explore co-development opportunities aligned with their future growth strategies.

Moose Toys Tech Stack

Moose Toys uses 8 technology products and services including Contentstack, Microsoft Outlook, Lazy.js, and more. Explore Moose Toys's tech stack below.

  • Contentstack
    Content Management System
  • Microsoft Outlook
    Email
  • Lazy.js
    Javascript Frameworks
  • Next.js
    Javascript Frameworks
  • Cision
    Marketing Performance Measurement
  • Algolia
    Search Engines
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Moose Toys's Email Address Formats

Moose Toys uses at least 1 format(s):
Moose Toys Email FormatsExamplePercentage
First.Last@moosetoys.comJohn.Doe@moosetoys.com
93%
FLast@moosetoys.comJDoe@moosetoys.com
3%
First@moosetoys.comJohn@moosetoys.com
3%
First.MiddleLast@moosetoys.comJohn.MichaelDoe@moosetoys.com
1%

Frequently Asked Questions

Where is Moose Toys's headquarters located?

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Moose Toys's main headquarters is located at 29 Grange Road, Cheltenham, Melbourne, Victoria 3192, AU. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Moose Toys's phone number?

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You can contact Moose Toys's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Moose Toys's official website and social media links?

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Moose Toys's official website is moosetoys.com and has social profiles on LinkedIn.

What is Moose Toys's SIC code NAICS code?

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Moose Toys's SIC code is 5014 - Tires and Tubes NAICS code is 31-33 - Manufacturing.

How many employees does Moose Toys have currently?

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As of October 2025, Moose Toys has approximately 684 employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Chief People Officer: K. Z.Chief Product Officer: J. P.Chief Financial Officer: J. S.. Explore Moose Toys's employee directory with LeadIQ.

What industry does Moose Toys belong to?

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Moose Toys operates in the Manufacturing industry.

What technology does Moose Toys use?

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Moose Toys's tech stack includes ContentstackMicrosoft OutlookLazy.jsNext.jsCisionAlgoliaGoogle AnalyticsApache.

What is Moose Toys's email format?

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Moose Toys's email format typically follows the pattern of First.Last@moosetoys.com. Find more Moose Toys email formats with LeadIQ.

When was Moose Toys founded?

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Moose Toys was founded in 1985.
Moose Toys

Moose Toys

ManufacturingAustralia501-1000 Employees

Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award winning toys that continue to disrupt the market. A certified Great Place to Work six times over, Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics and is consistently recognised as the most creative company in the industry. 
The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home and was named as #30 in the 2024 Best Workplaces in Australia - but is a global business with more than 750 employees around the world.  Visit www.moosetoys.com for more information on our amazing brands and people.

Section iconCompany Overview

Headquarters
29 Grange Road, Cheltenham, Melbourne, Victoria 3192, AU
Phone number
SIC Code
5014 - Tires and Tubes
NAICS Code
31-33 - Manufacturing
Founded
1985
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Moose Toys's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Moose Toys's revenue is estimated to be in the range of $1B$10B

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