New product launches Leverage BICO Drilling Tools recent introductions of the BICO Blazer motor series, BICO PBL Tool, and BICO Steam system as entry points for upsell or bundle offers with existing drilling motor and downhole tool customers, highlighting enhanced performance and efficiency.

High-value customers Target mid-sized to large operators in oil and gas with a revenue range around the company’s $100M-$250M tier, offering premium downhole solutions, service packages, and maintenance programs to drive reliability and reduce non-productive time.

Global service potential Position BICO as a value-add partner for drilling campaigns requiring premium motors, jars, shocks, and NMDC materials across mining and HDD segments, pursuing long-term service agreements and field support deployments.

Experience-led credibility Emphasize the 20+ years average industry experience of BICO’s leadership and engineering teams to build trust with procurement teams seeking proven performance, quality certification alignment, and robust after-sales support.

Digital commerce readiness Capitalize on BICO’s digital stack including Shopify and NetSuite to offer streamlined purchasing, fast order fulfillment, and integrated service invoicing, enabling easier re-ordering and bundled maintenance programs for existing customers.