Trade-in Promotions Bicycle Blue Book has a history of successful trade-in promotions with major partners like Trek Bicycle Corporation, offering potential sales opportunities for new bike purchases during promotion periods.

Lead Generation Product The recently launched lead generation product on the company's website simplifies the trade-in process, creating a seamless customer experience that can drive increased trade-ins and new bike sales.

Leads to Retailers The feature that sends leads to participating retailers provides a direct channel for converting potential customers who are considering trading in their old bikes into new bike purchasers, presenting a valuable sales channel.

Authorized Trade-In Program As the nation's largest trade-in program, the Authorized Trade-In Program of Bicycle Blue Book offers a competitive edge and a unique selling point that can attract customers looking to upgrade to a new bike through trade-ins.

Market Expansion With a strong presence in the US market and opportunities for collaborations with various retailers, Bicycle Blue Book has the potential for market expansion into new regions and partnerships, opening doors for increased sales opportunities.