CTV/OTT Solution Launch Bidtellect recently launched a new CTV/OTT solution, offering brands the opportunity to connect with audiences consuming content on these platforms. This presents a sales opportunity to pitch the benefits of targeted advertising to reach engaged viewers in non-linear TV environments.
Partnerships for Expanded Capabilities Bidtellect has formed strategic partnerships with companies like d&b audiotechnik GmbH and Peer39 to enhance keyword targeting capabilities and reach key decision-makers. Sales representatives can leverage these partnerships to highlight improved audience engagement and ad delivery strategies.
Acquisition by Simpli.fi Simpli.fi acquired Bidtellect, bringing together complementary programmatic solutions and expanding product offerings. Sales professionals can position this acquisition as an opportunity to offer Bidtellect's existing customers access to Simpli.fi's advanced programmatic solutions, including CTV, mobile, display, and managed services.
Scope3 Integration for Emissions Reporting Bidtellect's integration with Scope3 enables the reporting of supply chain emissions data, showcasing a commitment to environmental sustainability. Sales teams can approach potential clients with a pitch centered around supporting sustainability goals by leveraging Bidtellect's innovative advertising technology.
SmartSwitch Technology Collaboration Bidtellect's partnership with BidSwitch focuses on optimizing bidstream processing and performance through SmartSwitch technology. This presents a sales opportunity to highlight Bidtellect's cost-saving solutions, enhanced bidding strategies, and improved overall advertising efficiency to potential clients.