Partnerships with Publishers AdButler has established partnerships with prominent publishers like HighWire, offering enhanced email alert services. Leveraging these existing partnerships can lead to collaboration opportunities with other publishers in the industry.

Monetization Solutions AdButler provides ad serving solutions to a wide range of businesses for content monetization. Tailoring these solutions to specific business needs and showcasing successful case studies can attract potential clients seeking revenue generation strategies.

Focus on Publisher Analytics AdButler's emphasis on integrated user analytics within its email alert services is a key selling point. Highlighting the ability to provide detailed analytics insights to publishers can resonate well with prospects looking to maximize engagement and revenue.

Full-Stack Ad Solutions With a comprehensive tech stack including AdButler, Bunny, and Backbone.js, AdButler offers a full-stack ad serving solution. Emphasizing the seamless integration and efficiency of these tools can appeal to businesses looking for a holistic advertising platform.

Competition Analysis Understanding the competitive landscape where AdButler's competitors like OpenX and Rubicon Project operate can provide insights into potential client pain points. Identifying areas where AdButler outshines competitors can be a compelling argument during sales pitches.