Affordable Pricing Big Biller offers highly competitive pricing with a base monthly fee of only $60 and an additional $20 per user, making it attractive to small and medium-sized recruiting agencies seeking cost-effective solutions.

Target Customer Profile The company’s focus on recruiting firm owners who also work a desk presents an opportunity to target small to mid-market staffing agencies that require easy-to-use, efficient ATS software without extensive IT infrastructure.

Growth Potential With a revenue range of up to $1 million and a limited employee base, there is significant room for expansion through targeted marketing, especially by emphasizing affordability and ease of use to similar small recruiting firms.

Competitive Positioning Big Biller’s emphasis on affordability, combined with its focus on applicant tracking and recruiting efficiency, positions it as a cost-effective alternative to higher-priced competitors like Bullhorn and iCIMS, appealing to budget-conscious clients.

Upselling Opportunities Given its simple pricing model and specialized feature set, there are opportunities to upsell existing clients with advanced modules or premium features, as well as to expand into related HR tech markets.